Store locator

Huidenstraat 17

Store

Discover our store in the shopping heart of Amsterdam. In here we approach parents and children personally, warm and with a sense of humour.

You will find our complete Gray Label collection and carefully selected organic products that are fairly and thoughtfully made. There is also a magazine corner for large and small including a selection of minimalist children's books and international magazines such as MILK. In addition you can nose around for lifestyle products such as bamboo breadboxes and crockery from Ekobo, an Ecobirdy kids chair from recycled plastic, toys and washable, bpa-free baby bibs from Rommer.

A varied and diverse range of brands and products. Always timeless. Always with a focus on sustainability and minimalist design.

Eerste Constantijn Huygensstraat 31

Restore

Restore is an initiative born out of a desire to close the loop together. A place where we offer archive, essential, preloved and upcycled collections. Here we also resell your Gray Label items. Collect your outgrown Gray Label favourites, wash them, check if they are still in good condition and pop by for store credit.

Enjoy discovering your new favourites and join us in the journey of #Togetherwecircle.