Prepare for the warm weather
Summer Sale
Enjoy 30% off on seasonal colours and styles.
“Minimalism is our signature. Sustainability is our standard”
Discover our store in the shopping heart of Amsterdam. In here we approach parents and children personally, warm and with a sense of humour.
You will find our complete Gray Label collection and carefully selected organic products that are fairly and thoughtfully made. A varied and diverse range of brands and products. Always timeless. Always with a focus on sustainability and minimalist design.
Restore is an initiative born out of a desire to close the loop together. A place where we offer archive, essential, preloved and upcycled collections. Here we also resell your Gray Label items. Collect your outgrown Gray Label favourites, wash them, check if they are still in good condition and pop by for store credit.
Enjoy discovering your new favourites and join us in the journey of #Togetherwecircle.
