Our newest collection mixes sporty with classy and cuteness with looking cool. Styles that instantly get you in the mood for the vibrations of increasing sunny days.
For the smallest little minimalists in the world, Gray Label is dedicated to creating nothing less than ultimate softness.
Gray Label's soft toned wardrobe essentials are designed to fit the needs of little minimalists of all ages.
The soft-like-second skin pieces from our Undies collection are a perfect first layer of every little one’s outfit. Add 3 and get the third for free. Pick your favourites.
Soft-coloured essentials that are easy to mix and match.
Made from the best organic cotton available. GOTS certified.
buy 3 get 4
From head-to-toe in Gray Label.
Items to keep your little one comfortable. Discover our newest styles for this Spring/Summer.
Gray Label RNTD is our subscription service
matching the growth for babies and toddlers up to 2 years.
Pick, wear, swap, repeat.
Subscribe to get 10% discount on your first order. We’ll keep you in the loop with the latest news from our little world.