Making it a one-of-a-kind piece that your child will cherish for the year to come. Let's celebrate!
Prepare your Summer wardrobe with the Shorts & Short Sleeve Tops. These are the items you need most.
For the smallest little minimalists in the world, Gray Label is dedicated to creating nothing less than ultimate softness.
Gray Label's soft toned wardrobe essentials are designed to fit the needs of little minimalists of all ages.
Soft-coloured essentials that are easy to mix and match.
Made from the best organic cotton available. GOTS certified.
buy 2 get 3
buy 3 get 4
From head-to-toe in Gray Label.
Items to keep your little one comfortable. Discover our newest styles for this Spring/Summer.
Gray Label RNTD is our subscription service
matching the growth for babies and toddlers up to 2 years.
Pick, wear, swap, repeat.
Subscribe to get 10% discount on your first order. We’ll keep you in the loop with the latest news from our little world.