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NEW IN

SS23 COLLECTION

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BABY

KIDS

BUY 2 GET 3

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THE LOOK
NEW IN

NEW IN

SS23 COLLECTION SHOP HERE

Our newest collection mixes sporty with classy and cuteness with looking cool. Styles that instantly get you in the mood for the vibrations of increasing sunny days.

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BABY

BABY

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For the smallest little minimalists in the world, Gray Label is dedicated to creating nothing less than ultimate softness.

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KIDS

KIDS

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Gray Label's soft toned wardrobe essentials are designed to fit the needs of little minimalists of all ages.

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SAVE WITH

SAVE WITH

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The soft-like-second skin pieces from our Undies collection are a perfect first layer of every little one’s outfit. Add 3 and get the third for free. Pick your favourites.

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Our core

Essential Collection

Soft-coloured essentials that are easy to mix and match. Made from the best organic cotton available. GOTS certified.

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OUR FAVOURITE

SS23 LOOKS

From head-to-toe in Gray Label. Items to keep your little one comfortable. Discover our newest styles for this Spring/Summer.

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CLOTHING RENTAL SERVICE

RNTD

Gray Label RNTD is our subscription service matching the growth for babies and toddlers up to 2 years. Pick, wear, swap, repeat.

EXPLORE OUR RNTD SERVICE
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SUBTOTAL

€ 75,00
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