The Gentle Beginning

Wrapped in softness by day one. Our miniature Essentials are made for real life: gentle on skin, easy in movement, calm in design.

GOTS Certified

Pure, organic and responsibly made.

Softest Cotton

Gentle on skin, kind to the planet.

Loved by 46k+ Families

Worn, shared, and passed on with care.

Minimal Design

Unisex, seasonless, easy to combine.

Winter Edit

New Fit

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Baby Pants

$56

New Fit

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Baby Dropped Shoulder Sweater

$62

New Arrival

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(Women) Dropped Shoulder Sweater

$125

New Arrival

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Engel Natur Baby Hooded Overall

$91

-40%

Old Fit

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Baby Pants

$31.80

$53

New Fit

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Baby L/S Onesie

$51

New Fit

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Dropped Shoulder Sweater

$75

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Track Pants

$76

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Ribbed Socks 2-Pack

$25

“Minimalism is our signature. Sustainability is our standard”

Our core

Essential Collection

Soft-coloured essentials that are easy to mix and match. Made from the best organic cotton available. GOTS certified.

The Essential Series

A series where we ask our friends, the people who inspire us, to share their essential routines, spots, items, and everything else that shapes life with

A series where we ask our friends, the people who inspire us, to share their essential routines, spots, items, and everything else that shapes life with kids.

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