Hi November

A month of crisp walks and soft layers. Some days stay in. Others unfold outside. Our pieces are made for both.

GOTS Certified

Pure, organic and responsibly made.
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Softest Cotton

Gentle on skin, kind to the planet.

Loved by 46k+ Families

Worn, shared, and passed on with care.
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Minimal Design

Unisex, seasonless, easy to combine.

New

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Track Pants | Berry Track Pants | Berry
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Ribbed Socks 2-Pack | Berry - Cream
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Barrel Leg Joggers | Blue Grey Barrel Leg Joggers | Blue Grey
Selling fast
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Hooded Cardigan with Zip | Faded Pink Hooded Cardigan with Zip | Faded Pink
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Oversized Tee | Woody - Cream Oversized Tee | Woody - Cream
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Scrunchies | Berry Scrunchies | Berry

“Minimalism is our signature. Sustainability is our standard”

Everyday Heroes

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Hoodie | Grey Melange Hoodie | Grey Melange
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Track Pants | Blue Grey Track Pants | Blue Grey
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Leggings | Faded Pink - Cream Leggings | Faded Pink - Cream
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L/S Tee | Blue Grey - Cream L/S Tee | Blue Grey - Cream
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Dropped Shoulder Sweater | Blue Grey Dropped Shoulder Sweater | Blue Grey
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Crewneck Tee | White Crewneck Tee | White
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Dropped Shoulder Sweater | Faded Pink Dropped Shoulder Sweater | Faded Pink
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Shorts | Grey Melange Shorts | Grey Melange
Gray Label Store

Huidenstraat 17, Amsterdam
+31(0)20 786 99 16

Discover our store in the shopping heart of Amsterdam. In here we approach parents and children personally, warm and with a sense of humour.

You will find our complete Gray Label collection and carefully selected organic products that are fairly and thoughtfully made. A varied and diverse range of brands and products. Always timeless. Always with a focus on sustainability and minimalist design. 

Gray Label Restore

Eerste Constantijn Huygensstraat 31, Amsterdam
+31(0)20 786 99 12

Restore is an initiative born out of a desire to close the loop together. A place where we offer archive, essential, preloved and upcycled collections. Here we also resell your Gray Label items. Collect your outgrown Gray Label favourites, wash them, check if they are still in good condition and pop by for store credit.

Enjoy discovering your new favourites and join us in the journey of #Togetherwecircle.