Update your Summer wardrobe with these Essential styles: Buy 2 get 3
To celebrate the launch of the Birthday Sweater you'll receive a Confetti Bag with your order. Shop here
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BIRTHDAY SWEATER

LET'S CELEBRATE

BUY NOW

BABY

KIDS

BUY 2
& get 3

BUY 2
& get 3
NEW IN

NEW IN

THE BIRTHDAY SWEATER SHOP HERE

Making it a one-of-a-kind piece that your child will cherish for the year to come. Let's celebrate!

SHOP HERE
SAVE WITH

SAVE WITH

BUY 2 GET 3 SHOP HERE

Prepare your Summer wardrobe with the Shorts & Short Sleeve Tops. These are the items you need most.

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BABY

BABY

Shop here

For the smallest little minimalists in the world, Gray Label is dedicated to creating nothing less than ultimate softness.

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KIDS

KIDS

SHOP HERE

Gray Label's soft toned wardrobe essentials are designed to fit the needs of little minimalists of all ages.

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Our core

Essential Collection

Soft-coloured essentials that are easy to mix and match. Made from the best organic cotton available. GOTS certified.

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OUR FAVOURITE

SS23 LOOKS

From head-to-toe in Gray Label. Items to keep your little one comfortable. Discover our newest styles for this Spring/Summer.

DISCOVER THE COLLECTION

Shop the look

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CLOTHING RENTAL SERVICE

RNTD

Gray Label RNTD is our subscription service matching the growth for babies and toddlers up to 2 years. Pick, wear, swap, repeat.

EXPLORE OUR RNTD SERVICE
@GRAY_LABEL

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SUBTOTAL

€ 75,00
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