Here's our newest colour Lavender. A soft and fresh shade that matches perfectly with the new energy of this time of the year.
Gray Label's soft toned wardrobe essentials are designed to fit the needs of little minimalists of all ages.
For the smallest little minimalists in the world, Gray Label is dedicated to creating nothing less than ultimate softness.
Soft-coloured essentials that are easy to mix and match.
Made from the best organic cotton available. GOTS certified.
Briefs, boxers, sleep joggers, shirts.
Made from the softest and lightweight organic rib-cotton. GOTS certified.
Gray Label RNTD is our subscription service
matching the growth for babies and toddlers up to 2 years.
Pick, wear, swap, repeat.
Subscribe to get 10% discount on your first order. We’ll keep you in the loop with the latest news from our little world.