This is ROOTS, our AW18 collection

This is ROOTS, our AW18 collection

Organic apparel for little nature lovers, that would like to be as strong as a tree.

Gray Label AW18 Launch


Yes, our Autumn/Winter 2018 collection has arrived! We’re proud to present ROOTS, a season where we relate to the power of nature.

New designs, such as Pleated Suits, L/S Tees with Thumbholes, Collar Sweaters and Twist Headbands and details such as collars and hoodies are created so that children can nest and move around in a winter like and relaxed manner. In these garments it is warm and safe and wearing them feels like coming home after a long summer of outdoor play.

Gray Label AW18 Launch

Our new favourite colour is PLUM, a tone that reminds us to plant our feet on the ground. In this colour, children play around and climb in the largest tree. Strong as a house, the trunk stands in the middle with long roots deep into the ground. His branches hang protectively around the little children.

ROOTS is for little nature lovers, who want to be as strong as this majestic tree and stand firmly with their feet on the ground. We’ve also created a dedicated Autumn / Winter collection with colour PLUM for our smallest minimalists, hold securely by the strongest arms.

Gray Label AW18 Launch

Enjoy little nature lovers!

Emily Gray

#graylabelroots #plum #littlenaturelovers #strongasatree #plantyourfeetontheground


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