Gray Label

Gray Label's SS24 collection — Bright Green and Sprinkles

Gray Label's SS24 collection showcases sporty biker shorts and oversized sweaters for kids as well as the softest baby items in two cheerful new colours — Bright Green and Sprinkles

The sustainable Amsterdam-based children's clothing brand, founded in 2011 by Emily Gray, produces high-quality essential items from the softest cotton. Gray Label's clothing is characterized as timeless and minimalistic. A fresh twist is added to its core collection every season with a handful of new designs for the whole family, available in multiple colours.

The SS24 collection features sporty and cheerful styles like oversized tees, spencers, biker shorts, frill dresses and short sleeve blouses for kids, while for babies, it results in the most comfortable and soft items such as the Baby Overall, Baby Track Suit Set, Baby Joggers and Henley Tees.

Colors to Love:

For SS24, Gray Label goes for more striking and funky colors with a vintage look but with a new feel. Blue Grey, Peanut, Biscuit, and newcomers Bright Green and Sprinkles highlight the season. Bright Green will be added to the essential collection in January 2024. In March 2024, Gray Label will launch its second new color: Sprinkles. The name refers to the "old school" sprinkles colors on a soft-serve ice cream.

About Gray Label

Gray Label was founded in 2011 by Emily Gray and has since taken a special place in the world of children. On the one hand, they are seen as pioneers in sustainable production, on the other hand, they have a strong opinion about products for children: the more room for the child's experience, the better. Without the use of bright colors or prints, but with minimalist, unisex-designed designs, they bring a calming influence to the hectic world of children's fashion. The label exclusively uses 100% organic, GOTS-certified cotton and designs items for children from 0-12 years. In addition to a successful webshop and more than 200 sales points worldwide, you can find the entire Gray Label assortment in the center of Amsterdam, at Huidenstraat 17. Timeless essentials.