An exclusive capsule collection with Dusty Green at its core

Finding each other in their taste for children apparel, the minimalistic and organic kids’ brand Gray Label has teamed up again with the iconic online family store This time they bring forth the best Gray Label’s essential styles in the colour Dusty Green, a fresh tone with hues of grey that is especially created for this collaboration. 


The relaxed and balanced colour Dusty Green easily enhances that vibrant, cheerful mood of spring and matches perfectly with Gray Label’s seasonal SS ’21 colours Mellow Yellow and Grey Melange. The capsule collection consists of Gray Label’s essentials that have been winners for the past ten years, for babies and kids aged 0 to 10. All made from 100% organic cotton, GOTS certified. Available from the 4th of May 2021, exclusively at, Gray Label Store and


Much more than an e-commerce website for fashion and design, or a simple product catalogue, Smallable seeks to offer you and your family a whole world of inspiration with a carefully curated selection of brands. Brands you won’t find anywhere else, exclusives, permanent new arrivals, and capsule collections. Smallable brings you the crème de la crème of designer children’s clothes and fashion, women’s fashion, design and home interiors from the most prominent international designers.


Gray Label was founded by Emily Gray in 2011 and takes a special place in the children’s world since then. They are seen worldwide as a pioneer in sustainable production and have a pronounced opinion on products for children: the more space for the child’s unconditioned character, the better. This philosophy is reflected in all their product categories, from clothing, perfume, a children’s book and accessories. The brand always chooses a relaxed appearance with mature details, without losing the childlike innocence. The Gray Label items are suitable for babies and children aged 0 to 10 year and are all made of 100% GOTS certified organic cotton. Besides a successful webshop and over 200 foreign selling points, Gray Label is running their own brand store in the nine streets of Amsterdam.

Timeless essentials. Minimalistic, unisex and sustainable. 100% organic and GOTS certified. Gray Label Store, Huidenstraat 17, Amsterdam.

 Gray Label x Smallable New Collection