The AW19 collection is a season with our new colour MOSS at its core.
“We believe in bringing calmness to the world of children’s fashion by designing easy-to-wear, soft-tone coloured and minimalistic collections in which the purity of a child emerges best.”
– Emily Gray
Meet Beer, Storm, Jeanne, Roy, Lila, Jules, Yaya, Mia, and Filippa. Nine children wearing Gray Label’s new minimalistic styles. The Boxy Sweater, Culotte, Slim- Fit Trousers, Dungaree Dress and Braid Headband. It’s a collection calling for comfort, due to voluminous designs and ultra soft fabrics.
Mozes, Woody, Uma and Noah are the tiniest little minimalists added to the Gray Label family. They wear this season’s miniature additions: The Baby Crossover Cardigan, the Baby Sarouel Trousers and the Baby Crossover Suit.
The AW’19 colour Moss mixes perfectly with the brand’s essential colours. Rustic Clay is introduced to provide a more gender-neutral ‘pink’ and will replace the kids essential colour Vintage Pink. Both new colours are added to the Gray Label Bed Linen collection, supported by the bedding line ‘Odeja for Gray Label' with GOTS certified pillows and duvets. Also continuing in the range, is Gray Label’s Natural Eau de Parfum for new and expecting mothers ’Nurture’.
Time to go back to school! In this theme Gray Label kicks off the season with a range of essential coloured organic backpacks in 2 sizes and a very special collaboration with shoe brand Novesta Stay tuned... More on this later.