Organic apparel for the little minimalist. Friendly for the planet, the ones creating them and the ones wearing them. GOTS certified.

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Restocked

Undies

Lightweight pieces for happy dreams. We’ve re-stocked our Night- and Underwear collection. Get your shorts, vests, joggers and shirts to make your little one ease into the night. Shop Undies

ORDER4 PAY3

Socks & Tights

Gray Label now indefinitely offers BUY4 PAY3 promotion on all combinations Socks & Tights. Discount will be automatically calculated in checkout. Shop Promotion

Highlight

L/S Turtleneck

This roll-neck top is made from our soft organic cotton jersey. It has a slightly curved hem and a comfortable, close fit. Snaps starting at side shoulder up to the neck which has a baby lock finishing. Our logo is stitched on the right side of the arm, just below the shoulder. Shop L/S Turtleneck

Highlight

Baby Balloon Suit

Designed with a loose, balloon-like shape this suit is made from our soft organic cotton fleece. It has gathered elasticated edges, press buttons at front placket and between the legs for easy diaper change. Shop baby Balloon Suit

Restock

Baggy Pant

Unisex low crotch sweat pant, with one back pocket at the right side. Elasticated waistband with a beige drawstring and elasticated ankles both in a rib quality. Beige stitched logo just above the back pocket. Made from the softest 100% organic cotton Italian fleece. Shop Baggy Pant

Restock

Facemasks

Our face mask are made from the softest organic cottons. Use the strings to easily attach and adjust the mask where needed. We recommend washing your mask before using it for the first time. Denim has been restocked and a new color Night blue is added. Shop facemasks

CLOTHING SUBSCRIPTION SERVICE

RNTD

It’s hard to keep up with the growth of the little ones. Before you know it they have outgrown their tiny garments. Gray Label RNTD is our subscription service matching this growth of babies and toddlers up to 2 years. Subscribe and select anything you like. Wear your items without concern until your baby is ready for the next size. Pick, wear, swap, repeat. Visit RNTD website

We're in it for the little ones. Their purity, their comfort, their planet.

OUR PHILOSOPHY

About our story

Sustainable practices

About our practices

GOTS CERTIFICATION

About GOTS