Gray Label Organic Apparel for the little Minimalist

BACK TO SCHOOL

KIDS ESSENTIALS

SHOP KIDS SHOP BABY

BACK TO SCHOOL

KIDS ESSENTIALS SHOP HERE

New season, new school year. Shop pieces they will wear on repeat.

KIDS 1-12 YRS

SHOP KIDS

Gray Label's soft toned wardrobe essentials are designed to fit the needs of little minimalists of all ages. Shop Kids.

MINI 0-2 YRS

SHOP BABY

For the smallest little minimalists in the world, Gray Label is dedicated to creating nothis less than ultimate softness. Shop Miniature.

OUR CORE

ESSENTIAL COLLECTION SHOP HERE

Soft-coloured essentials that are easy to mix and match. Made from the best organic cotton available. GOTS certified.

Our core

Essential Collection

Soft-coloured essentials that are easy to mix and match. Made from the best organic cotton available. GOTS certified.

SHOP THE COLLECTION

Capsule collection

Twinning

Doubling the smallest with the biggest minimalists. Made from the softest 100% organic cotton. GOTS certified.

SHOP THE COLLECTION

CLOTHING RENTAL SERVICE

RNTD

Gray Label RNTD is our subscription service matching the growht for babies and toddlers up to 2 years. Pick, wear, swap, repeat.

EXPLORE OUR RNTD SERVICE