Organic apparel for the little minimalist. Friendly for the planet, the ones creating them and the ones wearing them. GOTS certified.

Read our story
Our Philosophy

Essential Brand

We create timeless, minimalistic and comfortable collections in which children can be their true selves. See our Essentials

We've missed you!

Private Shopping

We are open for private shopping sessions in our Amsterdam store. Book your session here

CLOTHING RENTAL SERVICE

RNTD

It’s hard to keep up with the growth of the little ones. Before you know it they have outgrown their tiny garments. Gray Label RNTD is our subscription service matching this growth of babies and toddlers up to 2 years. Subscribe and select anything you like. Wear your items without concern until your baby is ready for the next size. All 100% organic and GOTS certified. Pick, wear, swap, repeat. Visit RNTD website

We're in it for the little ones. Their purity, their comfort, their planet.

OUR PHILOSOPHY

About our story

Sustainable practices

About our practices

GOTS CERTIFICATION

About GOTS

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