Essentials
Featured
Baby Clothing
Baby Undies
Baby Accessories
Featured
Kids Undies
Kids Footwear
Kids Accessories
Boxy silhouettes combined with gentle and sunny shades, creating ultimate laid-back looks for babies and kids aged 0 to 10. Made from organic cotton, GOTS certified.
Discover the collection here
We’ve teamed up again with the iconic online family store Smallable. The result: an exclusive capsule collection consisting of Gray Label’s essentials that have been winners for the past ten years, in the new and especially created colour – Dusty Green. Made from organic cotton, GOTS certified. Discover here
Organic apparel for the little minimalist. Friendly for the planet, the ones creating them and the ones wearing them. GOTS certified.
Read our storyWe create timeless, minimalistic and comfortable collections in which children can be their true selves. See our Essentials
Multifunctional, minimal and lightweight. Made from 100% organic cotton canvas. This bag is also featured with an extra shoulder strap, so it fits perfectly over your stroller. Shop here
To further extend the life of tiny garments we teamed up with Hul le Kes: a very talented fashion design duo. This resulted in a very limited and ultra-sustainable collection of fashionable collector’s items. Each piece is uniquely dyed with natural colours or repaired with beautiful patches and stitches. Limited qualities are available for sale in the RNTD webship or via hullekes.com. Read more about GRAY LABEL X HUL LE KES
It’s hard to keep up with the growth of the little ones. Before you know it they have outgrown their tiny garments. Gray Label RNTD is our subscription service matching this growth of babies and toddlers up to 2 years. Subscribe and select anything you like. Wear your items without concern until your baby is ready for the next size. All 100% organic and GOTS certified. Pick, wear, swap, repeat. Visit RNTD website
We're in it for the little ones. Their purity, their comfort, their planet.
JOIN OUR WORLD
Sign up for our newsletter and get a 10% discount on your first order. We’ll keep you in the loop with the latest news from our little world.
