Featured
Clothing
Undies
Accessories
Featured
Clothing
Undies
Footwear
Accessories
Featured
Gifts
Organic apparel for the little minimalist. Friendly for the planet, the ones creating them and the ones wearing them. GOTS certified.
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Ultimate softness to make the smallest little minimalists as comfortable as possible. Combine this season’s miniature additions like the new Baby S/S Henley Tee with the Baby Relaxed Bloomer or Baby Short Salopette.
Shop Miniature
Timeless, minimalistic and easy-to-wear essentials in which children can be their true selves. This season, breezy and swirling seasonals in the new colour Faded Red are at the core.
Shop Kids
Soft to skin tops and bottoms, accommodating the favourite day- and night routines of little minimalists. The styles of the night- and underwear collection are made to mix and match easily.
Shop Undies
Enabling big steps from little minimalists. We teamed-up with the iconic shoe brand Novesta. Joint mission: an exclusive line of mono-coloured organic shoes and natural rubber rainboots.
Shop GL x Novesta
It’s hard to keep up with the growth of the little ones. Before you know it they have outgrown their tiny garments.
Gray Label RNTD is our subscription service matching this growth of babies and toddlers up to 2 years. Subscribe and select anything you like. Wear your items without concern until your baby is ready for the next size. Pick, wear, swap, repeat.
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We're in it for the little ones. Their purity, their comfort, their planet.