Miniature

For the colder days, roomy balloon designs cover the smallest little minimalists with ultimate softness. Shop Miniature AW20

Kids

Mixing classy with easy and neat with a little naughty. This season we’re layering with the new colour Peanut. Shop Kids AW20

Undies

For Night and Day

Gray Label Night- and Underwear. Easy to mix and match, accommodating the favourite night- and day routines of little minimalists. Shop Undies

Novesta

Autumn Winter '20 footwear collection

Shoes and boots that keep the feet dry and warm, made of natural rubber and felt, perfect to finish the outfits of the little ones. Shop Footwear

KIDS

Organic apparel for the little minimalist. Shop Kids

Miniature

For the small minimalist. Shop Miniature

Undies

For Night and Day. Shop Undies

Novesta

Autumn Winter '20 footwear collection. Shop Footwear

Organic apparel for the little minimalist. Friendly for the planet, the ones creating them and the ones wearing them. GOTS certified.

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Baggy Pant

Unisex low crotch sweat pant, with one back pocket at the right side. Elasticated waistband with a beige drawstring and elasticated ankles both in a rib quality. Beige stitched logo just above the back pocket. Made from the softest 100% organic cotton Italian fleece. Shop Baggy Pant

Highlight

Baby Balloon suit

Designed with a loose, balloon-like shape this suit is made from our soft organic cotton fleece. It has gathered elasticated edges, press buttons at front placket and between the legs for easy diaper change. Shop Baby Balloon Suit

Restock

Facemask Denim

This face mask is made from the softest organic cotton. Use the strings to easily attach and adjust the mask where needed. We recommend washing your mask before using it for the first time. Shop facemask

CLOTHING SUBSCRIPTION SERVICE

RNTD

It’s hard to keep up with the growth of the little ones. Before you know it they have outgrown their tiny garments. Gray Label RNTD is our subscription service matching this growth of babies and toddlers up to 2 years. Subscribe and select anything you like. Wear your items without concern until your baby is ready for the next size. Pick, wear, swap, repeat. Visit RNTD website

We're in it for the little ones. Their purity, their comfort, their planet.

OUR PHILOSOPHY

We create timeless, minimalistic and comfortable collections in which children can be their true selves

About our story

Sustainable practices

We're strongly commited to minimize our impact on the environment

About our practices

GOTS CERTIFICATION

We assure sustainable and socially responsible processes throughout the chain

About GOTS

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