Gray Label Organic Apparel for the little Minimalist

SUMMER

Explore our collection of breezy summer styles.

SHOP HERE

SUMMER

SHOP HERE

Explore our collection of breezy summer styles. Everything you need for optimal comfort on sunny days.

APRICOT

SUNNY VIBES Shop here

Sandals

SHOP HERE

Start summer on the right foot. On these sporty Strap Sandals your little one will want to keep going on long play-days outside.

“Children are central to everything we do, and so is the world they live in too”.

Our core

Essential Collection

We create timeless, minimalistic and comfortable collections in which children can be their true selves. No teddies or prints, just soft-tone-coloured essentials that are easy to mix and match, made from the best organic cotton available. GOTS certified.

See the collection

Capsule collection

Twinning

Due to previous season’s great demand, the capsule collection for grown-ups returns in new colour Purple Haze, together with Nearly Black and Grey Melange. Doubling up unisex and lounge-friendly styles for babies, kids and adults, makes twinning in spring summer a special family thing again.

Shop here

CLOTHING RENTAL SERVICE

RNTD

It’s hard to keep up with the growth of the little ones. Before you know it they have outgrown their tiny garments. Gray Label RNTD is our subscription service matching this growth of babies and toddlers up to 2 years. Subscribe and select anything you like. Wear your items without concern until your baby is ready for the next size. Pick, wear, swap, repeat.

Visit the RNTD website

We're in it for the little ones. Their purity, their comfort, their planet.

Our Philosophy

WE CREATE TIMELESS, MINIMALISTIC AND COMFORTABLE COLLECTIONS IN WHICH CHILDREN CAN BE THEIR TRUE SELVES