Organic apparel for the little minimalist. Friendly for the planet, the ones creating them and the ones wearing them. GOTS certified.

Read our story
BUY 4 - PAY 3

A warming deal of socks & Tights

Our socks and tights. So soft, your little one will not want to take them off. Made from organic cotton. GOTS certified. Shop Socks & Tights


Baggy Pants

Unisex low crotch sweat pants, with one back pocket at the right side. Elasticated waistband with a beige drawstring and elasticated ankles both in a rib quality. Beige stitched logo just above the back pocket. Made from the softest 100% organic cotton Italian fleece. Shop Baggy Pants



Lightweight pieces for happy dreams. We’ve re-stocked our Night- and Underwear collection. Get your shorts, vests, joggers and shirts to make your little one ease into the night. Shop Undies



It’s hard to keep up with the growth of the little ones. Before you know it they have outgrown their tiny garments. Gray Label RNTD is our subscription service matching this growth of babies and toddlers up to 2 years. Subscribe and select anything you like. Wear your items without concern until your baby is ready for the next size. Pick, wear, swap, repeat. Visit RNTD website



Our face mask are made from the softest organic cottons. Use the strings to easily attach and adjust the mask where needed. We recommend washing your mask before using it for the first time. Denim has been restocked and a new color Night blue is added. Shop facemasks

We're in it for the little ones. Their purity, their comfort, their planet.


About our story

Sustainable practices

About our practices


About GOTS