Organic apparel for the little minimalist. Friendly for the planet, the ones creating them and the ones wearing them. GOTS certified.

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Our Philosophy

Essential Brand

We create timeless, minimalistic and comfortable collections in which children can be their true selves. See our Essentials

Now available

Canvas shopper

Multifunctional, minimal and lightweight. Made from 100% organic cotton canvas. This bag is also featured with an extra shoulder strap, so it fits perfectly over your stroller. Shop here


Gray label x Hul le kes

To further extend the life of tiny garments we teamed up with Hul le Kes: a very talented fashion design duo. This resulted in a very limited and ultra-sustainable collection of fashionable collector’s items. Each piece is uniquely dyed with natural colours or repaired with beautiful patches and stitches. Limited qualities are available for sale in the RNTD webship or via Read more about GRAY LABEL X HUL LE KES



It’s hard to keep up with the growth of the little ones. Before you know it they have outgrown their tiny garments. Gray Label RNTD is our subscription service matching this growth of babies and toddlers up to 2 years. Subscribe and select anything you like. Wear your items without concern until your baby is ready for the next size. All 100% organic and GOTS certified. Pick, wear, swap, repeat. Visit RNTD website

We're in it for the little ones. Their purity, their comfort, their planet.


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Sustainable practices

About our practices


About GOTS

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