Our core collection
The Essentials
High-quality, timeless, minimalistic essentials. Organic and GOTS certified.
Sustainable Materials
Minimal Design
"Gray label is such a cool brand and proud to rock it. Can’t go wrong with any of the colors"
About the Essentials
Our philosophy is simple: put children first. In everything we do — from design to production — we focus on comfort, sustainability and ethical responsibility.
