Essentials

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For Newborns
For Babies
For Kids
For Adults

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Under €25
Under €50
Under €100

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Essentials

Fundamental to this wardrobe is a never out of stock range of essentials, but every season we’re adding a seasonal colour and some seasonal, more outspoken designs to keep the range newsworthy and fresh, while remaining true to our design ethic.

Type

Accessories
Bibs
Blankets
Booties
Bottoms
Dresses
Hats
Headbands
Jumpsuits
Leggings
Legwear
Nightwear
Onesies
Salopettes
Scarves
Shorts
Socks
Suits
Sweaters
Tank top
Tanktop
Tees
Tights
Tops
Trousers
Underwear

Colour

Autumn
Autumn/cream
Blue grey
Blue grey/cream
Cream
Dusty green
Grey melange
Grey melange/cream
Grey melange/off white
Nearly black
Nearly black/cream
Nearly black/off white
Peanut
Peanut/cream
Peanut/off white
Purple haze
Purple haze/cream
Purple haze/off white
Rustic clay
White

Quality

Cotton fleece
Cotton jersey
Cotton rib

Sort

None
Highest Price
Lowest Price
Latest Additions

Baby Onesie

Purple Haze € 33,00

Baby Collar Onesie

Purple Haze/Cream € 37,00

Baby Hooded Cardigan

Purple Haze € 49,00

Baby Pants

Purple Haze € 39,00

Baby Leggings

Purple Haze/Cream € 31,00

Baby L/S Playsuit

Purple Haze/Cream € 49,00

Baby Beanie

Purple Haze € 21,00

Baby Bib

Purple Haze/Cream € 21,00

Bonnet

Purple Haze € 21,00

Endless Scarf

Purple Haze € 27,00

Tank Top

Purple Haze/Off White € 27,00

L/S Tee

Purple Haze/Off White € 39,00

Hooded Cardigan

Purple Haze € 59,00

Leggings

Purple Haze/Cream € 35,00

Dress

Purple Haze € 49,00

Salopette

Purple Haze € 59,00

Head Scarf

Purple Haze/Off White € 13,00

Long Ribbed Socks

Purple Haze/Cream € 12,00

Baby L/S Tee

Blue Grey € 35,00

Baby Onesie

Blue Grey/Cream € 33,00

Baby L/S Onesie

Blue Grey € 35,00

Baby L/S Onesie

Blue Grey/Cream € 35,00

Baby Collar Onesie

Blue Grey/Cream € 37,00

Baby Footies

Blue Grey € 35,00

Baby Suit with Snaps

Blue Grey € 57,00

Baby Sleeveless Suit

Blue Grey € 51,00

Newborn Suit with Snaps

Blue Grey € 55,00

Baby L/S Playsuit

Blue Grey/Cream € 49,00

Baby Beanie

Blue Grey/Cream € 21,00

Baby Hat with Strings

Blue Grey € 23,00

Baby Ribbed Booties

Blue Grey € 27,00

Baby Bib

Blue Grey € 21,00

Baby Blanket

Blue Grey € 59,00

Tank Top

Blue Grey € 24,00

Crewneck Tee

Blue Grey € 33,00

Hooded Cardigan

Blue Grey € 59,00

Shorts

Blue Grey € 37,00

Baggy Pants

Blue Grey € 45,00

Salopette

Blue Grey € 59,00

Endless Scarf

Blue Grey € 27,00

Bonnet

Blue Grey € 21,00

Long Ribbed Socks

Blue Grey € 12,00

Ribbed Tights

Blue Grey € 22,00

Baby Footies

Autumn € 35,00

Baby L/S Onesie

Autumn € 35,00

Baby Collar Onesie

Autumn/Cream € 37,00

Baby Sleeveless Suit

Autumn € 51,00

Baby Hooded Cardigan

Autumn € 49,00

Baby L/S Playsuit

Autumn/Cream € 49,00

Baby Suit with Snaps

Autumn € 57,00

Filter

Type

Accessories Bibs Blankets Booties Bottoms Dresses Hats Headbands Jumpsuits Leggings Legwear Nightwear Onesies Salopettes Scarves Shorts Socks Suits Sweaters Tank top Tanktop Tees Tights Tops Trousers Underwear

Colour

Autumn Autumn/cream Blue grey Blue grey/cream Cream Dusty green Grey melange Grey melange/cream Grey melange/off white Nearly black Nearly black/cream Nearly black/off white Peanut Peanut/cream Peanut/off white Purple haze Purple haze/cream Purple haze/off white Rustic clay White

Quality

Cotton fleece Cotton jersey Cotton rib

Sort

None Highest Price Lowest Price Latest Additions

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ABOUT

Our story
Journal
Store Amsterdam
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GOTS certification
Careers

CONTACT

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Contact

Our Store

Huidenstraat 17
1016 ER Amsterdam
The Netherlands

Opening hours:
Sun 12pm until 5pm - Mon 12pm until 6pm
Tue - Sat from 11am until 6pm
+31 (0)20 786 99 16

Payment Methods

Currency

Gray Label 2022

Shopping cart

SUBTOTAL

€ 75,00

See shopping bag Proceed to checkout

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Purple Haze
Baby
Kids
Adults
The Gift Shop
Rent here
About
Account
€ - EUR
EN

Seasonal Edit

Collection
Campaign
Twinning Collection
Twinning Campaign

Purple Haze
Baby
Kids
Adults
The Gift Shop
Rent here
About
Account
€ - EUR
EN

Featured

New Arrivals
Shop the look
Best-sellers
Twinning Capsule
Rental Service

Baby Clothing

Newborn
Tops
Bottoms
Rompers, Suits
Socks, Tights
Booties
Swimwear
All

Baby Undies

All
Packs
Lookbook Undies

Baby Accessories

All
Alwero 100% wool

Purple Haze
Baby
Kids
Adults
The Gift Shop
Rent here
About
Account
€ - EUR
EN

Featured

New Arrivals
Shop the look
Best-sellers
Twinning Capsule

Kids Clothing

Tops
Bottoms
Alwero 100% wool
Suits
Dresses
Socks, Tights
Swimwear
All

Kids Undies

All
Packs
Lookbook Undies

Kids Footwear

Shoes & Rain Boots
Sandals
All

Kids Accessories

All
Alwero 100% wool

Purple Haze
Baby
Kids
Adults
The Gift Shop
Rent here
About
Account
€ - EUR
EN

Featured

New arrivals
Collection
Twinning Campaign

Adults Clothing

Tops
Bottoms
All

Adults Footwear

Shoes

Purple Haze
Baby
Kids
Adults
The Gift Shop
Rent here
About
Account
€ - EUR
EN

Featured

Susan Bijl

Age

For Newborns
For Babies
For Kids
For Adults

Budget

Under €25
Under €50
Under €100

Category

Emily's Favourites
Wooden Toys
Games
Perfume & Care
Books & Magazines
Home decor
Dinnerware
All gifts

Gift Cards

Gift Card
RNTD Gift Card - Rental Subscription

Purple Haze
Baby
Kids
Adults
The Gift Shop
Rent here
About
Account
€ - EUR
EN

Purple Haze
Baby
Kids
Adults
The Gift Shop
Rent here
About
Account
€ - EUR
EN

About

Our story
Store Amsterdam
Sustainable practices
GOTS certified

Journal

Endless lives for tiny garments
About AW21
GL x Hul Le Kes
Organic clothing for newborns
About soft organic fabrics

Purple Haze
Baby
Kids
Adults
The Gift Shop
Rent here
About
Account
€ - EUR
EN

Languages

- DE
- EN
- NL

Purple Haze
Baby
Kids
Adults
The Gift Shop
Rent here
About
Account
€ - EUR
EN

Languages

- DE
- EN
- NL

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Sign up for our newsletter and get a 10% discount on your first order. We’ll keep you in the loop with the latest news from our little world.