Nurture Perfume

1 260 kr +

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Organic children’s brand Gray Label and natural perfume house Abel Odor have come together to create a 100% natural eau de parfum for new and expecting mothers.

The fragrance was created by French perfumer Fanny Grau, partner of Abel Nose Isaac Sinclair. Pregnant with their second son during the creation process, Grau selected ingredients for the beauty of their scent profile, as well as their healing properties. Calming rose, energising orange blossom, ginger for its anti-nausea properties and sandalwood for grounding.

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Nurture Perfume

30ML -

1 260 kr +

sustainable practices

Putting children first means to think about their future. Our planet is what we leave behind, so we want to be as friendly to it as

Putting children first means to think about their future. Our planet is what we leave behind, so we want to be as friendly to it as possible.

Our job is to create garments with the highest quality to ensure longevity in the most responsible way, and to find ways to make children – and their parents – appreciate the garments they use. We're happy to see that more and more options to be truly sustainable are becoming accessible.

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Ethical Production
Each Gray Label item carries the GOTS certification label. This means that our organic cotton is grown without toxic chemicals and genetically modified seeds. 
Signature Fabrics
We always use the same organic cotton fleece, jersey and rib qualities treated to continuously provide our standard of softness, comfort and durability. 
durable fashion for kids
Durable Design
We create timeless essentials from durable materials that never become outdated. No fast-fashion, just comfortable designs that are here for the long run.
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