High quality Essentials. Timeless and minimalistic. 100% organic and GOTS certified.

High-quality, timeless, minimalistic Essentials. Organic and GOTS certified.
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    Gray Label Club
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Featured
  • Essentials
  • Baby Giftboxes
  • Birthday Sweater
  • IZIPIZI Sunglasses
  • Toys by Patti Oslo
  • Gifts
Clothing
  • All baby clothing
  • Suits
  • Tops, Sweaters, Cardigans
  • Pants, Bloomers & Leggings
  • Newborn
  • Rompers
Accessories
  • All accessories
  • Socks & tights
  • Beanies
  • Booties
  • Bibs
Shop New Giftboxes
Featured
  • Essentials
  • The Logo Capsule
  • Crocs
  • IZIPIZI Sunglasses
  • Birthday Sweater
Clothing
  • All kids clothing
  • T-Shirts
  • Shorts & Skirts
  • Sweaters
  • Trousers
  • Dresses
  • Leggings
Accessories & Shoes
  • All accessories
  • Socks & tights
  • Baseball Caps
  • Sandals & Crocs
  • Canvas Shoppers
Shop Kids Essentials
Featured
  • Twinning
  • Gifts
  • Canvas Shoppers
Clothing
  • All clothing
  • Sweaters & Hoodies
  • Track Pants
Together, in Gray
Featured
  • Miffy Surprise Mini Lamp
  • Baby Giftboxes
  • Crocs
  • Toys by Patti Oslo
  • IZIPIZI Sunglasses
  • Engel Natur Collection
  • Birthday Sweater
  • Nurture Perfume
  • Magazines
  • Baseball Caps
  • Canvas Shoppers
Age
  • For Newborns
  • For Babies
  • For Kids
  • For Adults
Budget
  • Under €25
  • Under €50
  • Under €100
Gift Cards
  • Digital Gift Card
Baby Giftboxes
15 years of Gray Label
  • The story
  • How we produce
  • Interview with founder Emily Gray
  • Interview with Head of Product Ida Heinmert
  • Our Core Collection
  • The Logo Capsule
Read Emily’s story
Baby
    Featured
  • Essentials
  • Baby Giftboxes
  • Birthday Sweater
  • IZIPIZI Sunglasses
  • Toys by Patti Oslo
  • Gifts
    Clothing
  • All baby clothing
  • Suits
  • Tops, Sweaters, Cardigans
  • Pants, Bloomers & Leggings
  • Newborn
  • Rompers
    Accessories
  • All accessories
  • Socks & tights
  • Beanies
  • Booties
  • Bibs
Kids
    Featured
  • Essentials
  • The Logo Capsule
  • Crocs
  • IZIPIZI Sunglasses
  • Birthday Sweater
    Clothing
  • All kids clothing
  • T-Shirts
  • Shorts & Skirts
  • Sweaters
  • Trousers
  • Dresses
  • Leggings
    Accessories & Shoes
  • All accessories
  • Socks & tights
  • Baseball Caps
  • Sandals & Crocs
  • Canvas Shoppers
Adults
    Featured
  • Twinning
  • Gifts
  • Canvas Shoppers
    Clothing
  • All clothing
  • Sweaters & Hoodies
  • Track Pants
Gifts
    Featured
  • Miffy Surprise Mini Lamp
  • Baby Giftboxes
  • Crocs
  • Toys by Patti Oslo
  • IZIPIZI Sunglasses
  • Engel Natur Collection
  • Birthday Sweater
  • Nurture Perfume
  • Magazines
  • Baseball Caps
  • Canvas Shoppers
    Age
  • For Newborns
  • For Babies
  • For Kids
  • For Adults
    Budget
  • Under €25
  • Under €50
  • Under €100
    Gift Cards
  • Digital Gift Card
15 yrs
    15 years of Gray Label
  • The story
  • How we produce
  • Interview with founder Emily Gray
  • Interview with Head of Product Ida Heinmert
  • Our Core Collection
  • The Logo Capsule
Gray Label Club
Our story
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Highlighted products

    Quick add + Adding product All available items are in your cart
    Shorts | Gray Melange
    Shorts | Gray Melange
    Shorts | Gray Melange
    Shorts | Gray Melange
    Shorts | Gray Melange
    Shorts | Gray Melange
    Shorts | Gray Melange
    Shorts | Gray Melange

    Shorts

    447 kr

    Quick add + Adding product All available items are in your cart
    Oversized Tee | Blue Gray - Cream
    Oversized Tee | Blue Gray - Cream
    Oversized Tee | Blue Gray - Cream
    Oversized Tee | Blue Gray - Cream
    Oversized Tee | Blue Gray - Cream
    Oversized Tee | Blue Gray - Cream
    Oversized Tee | Blue Gray - Cream
    Oversized Tee | Blue Gray - Cream

    Oversized Tee

    447 kr

    Quick add + Adding product All available items are in your cart
    Little Friend | Gray Melange
    Little Friend | Gray Melange
    Little Friend | Gray Melange

    Little Friend

    115 kr

    Quick add + Adding product All available items are in your cart
    Oversized Tee | Gray Melange - Cream
    Oversized Tee | Gray Melange - Cream
    Oversized Tee | Gray Melange - Cream
    Oversized Tee | Gray Melange - Cream
    Oversized Tee | Gray Melange - Cream
    Oversized Tee | Gray Melange - Cream

    Oversized Tee

    447 kr

    Quick add + Adding product All available items are in your cart
    Dropped Shoulder Sweater | Woody
    Dropped Shoulder Sweater | Woody
    Dropped Shoulder Sweater | Woody
    Dropped Shoulder Sweater | Woody
    Dropped Shoulder Sweater | Woody
    Dropped Shoulder Sweater | Woody
    Dropped Shoulder Sweater | Woody
    Dropped Shoulder Sweater | Woody
    Dropped Shoulder Sweater | Woody
    Dropped Shoulder Sweater | Woody

    Dropped Shoulder Sweater

    676 kr

    Quick add + Adding product All available items are in your cart
    Baseball Cap | Woody
    Baseball Cap | Woody
    Baseball Cap | Woody
    Baseball Cap | Woody

    Baseball Cap

    298 kr

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Card | Hello baby. | Cream

Card

Paper card

35 kr

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Card | Hurray! It's your birthday | Super Confetti

Card

Paper card

35 kr

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Card | You rock! | Berry

Card

Paper card

35 kr

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