As the seasons shift, so does the rhythm of everyday comfort. With the launch of our Autumn Winter 2025 collection, we forward a quiet confidence — designs rooted in warmth, simplicity, and versatility.
This season, we introduce Woody and Berry: two new focus colours that balance earthy calm with subtle richness. They join our returning favourites Grey Melange and Blue Grey, creating a palette that complements the changing light and layered wardrobes.
Every piece in the AW25 collection reflects our design philosophy: minimal, comfortable, and child-first. Styles are easy to layer, soft to wear, and timeless in form — meant to be worn, lived in, and loved.
New additions include:
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Barrel Leg Joggers with relaxed structure
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A clean-cut Long Sleeve Polo Shirt
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The Bomber Sweater, understated and functional
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A gently detailed Long Sleeve Frill Dress
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A classic Salopette for playful layering
As always, all items are made with certified organic cotton and created in ethical partnership with trusted makers. At Gray Label, we don’t follow trends — we design lasting pieces for little minimalists.
The AW25 collection will be available from August 4
In our Amsterdam flagship store, online, and through select retailers worldwide.
Let children be. We’ll dress them in calm.
