About AW21

About AW21

Doubling the smallest with the biggest minimalists.

This year Gray Label celebrates its 10th-year anniversary. Dedicated to this milestone, AW 21 brings forth a collection with oversized silhouettes in the new rusty-toned red, named ‘Autumn’.

As a festive extra, the styles are not only for the babies and kids but this time also for the grown-ups, making their super comfortableness a family thing. From this season onwards, Gray Label has expanded the kids range to cover their wardrobe up to 12 years of age.

Furthermore, the Novesta x Gray Label Footwear collaboration has been updated in the autumnal colour story, offering natural rubber rainboots and organic pure wool high- and low tops in seasonal mono-colours.

The Universe is completed with Gray Label’s Night- and Underwear collection, the brand’s first picture book ‘A friend for Cotton’ and their 100% natural perfume, Nurture.

Discover the collection here