Purple Haze

Gray Label's core collection of essentials gets a hint of freshness with the new colour Purple Haze, a soft-greyed lilac
Gray Label's core collection of essentials gets a hint of freshness with the new colour Purple Haze, a soft-greyed lilac shade. From tops to bottoms to accessoires for minimalists of all ages, our essential collection makes a great day-to-day wardrobe, executed in the most soft and comfortable 100% organic cotton fleece and jersey.

GOTS certified

Pure, organic and responsibly made.
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Softest Cotton

Gentle on skin, kind to the planet.

Loved by 46k+ Families

Worn, shared, and passed on with care.
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Minimal Design

Unisex, seasonless, easy to combine.