Favourites by

Merlin & Nikos’s favourites for Shai. “Comfort always comes first when choosing clothes for our son. We love pieces that

Merlin & Nikos’s favourites for Shai. “Comfort always comes first when choosing clothes for our son. We love pieces that allow him to move freely while still looking stylish, Gray Label’s relaxed fits and soft materials have quickly become our favorites.”

Selling fast
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New Fit
Quick add + Adding product All available items are in your cart
Quick add + Adding product All available items are in your cart
Buy 3 get 4
Quick add + Adding product All available items are in your cart
New Fit
Quick add + Adding product All available items are in your cart
New Fit
Selling fast
Quick add + Adding product All available items are in your cart
New Fit
Quick add + Adding product All available items are in your cart
New Fit
Quick add + Adding product All available items are in your cart
Quick add + Adding product All available items are in your cart
Quick add + Adding product All available items are in your cart

GOTS certified

Pure, organic and responsibly made.
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Softest Cotton

Gentle on skin, kind to the planet.

Loved by 46k+ Families

Worn, shared, and passed on with care.
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Minimal Design

Unisex, seasonless, easy to combine.