Say hello to Faded Pink

Muted, timeless, and easy to wear, quietly standing out while pairing with everything.A shade that feels familiar and new at

Muted, timeless, and easy to wear, quietly standing out while pairing with everything.
A shade that feels familiar and new at the same time.

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Newborn Essentials Set | Faded Pink
Newborn Essentials Set | Faded Pink

Newborn Essentials Set

$108

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Soft Starter Set | Faded Pink
Soft Starter Set | Faded Pink

Soft Starter Set

$146

GOTS certified

Pure, organic and responsibly made.
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Softest Cotton

Gentle on skin, kind to the planet.

Loved by 46k+ Families

Worn, shared, and passed on with care.
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Minimal Design

Unisex, seasonless, easy to combine.