Baby Collection

For the smallest little minimalists in this world, Gray Label is dedicated to create nothing less than ultimate softness. The soft-toned

For the smallest little minimalists in this world, Gray Label is dedicated to create nothing less than ultimate softness. The soft-toned baby wardrobe essentials are designed to fit the needs of newborns and toddlers up to 2 years old. All our baby garments are made from 95% Organic Cotton with 5% Elastane, GOTS certified.

Discover our baby grows, beanies, cardigans, hoodies, pants, accessories and many more.

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Baby L/S Pocket Tee | Grey Melange

Baby L/S Pocket Tee

$50

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Baby Pants | Berry Baby Pants | Berry

Baby Pants

$53

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Baby Leggings | Woody - Cream

Baby Leggings

$41

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Baby Raglan Cardigan | Cream Baby Raglan Cardigan | Cream

Baby Raglan Cardigan

$56

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Baby Leggings | Berry - Cream Baby Leggings | Berry - Cream

Baby Leggings

$41

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Baby Track Pants | Woody Baby Track Pants | Woody

Baby Track Pants

$51

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Baby Dropped Shoulder Sweater | Faded Pink Baby Dropped Shoulder Sweater | Faded Pink

Baby Dropped Shoulder Sweater

$56

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Baby Beanie | Faded Pink - Cream Baby Beanie | Faded Pink - Cream

Baby Beanie

$25

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Newborn Suit with Snaps | Faded Pink Newborn Suit with Snaps | Faded Pink

Newborn Suit with Snaps

$70

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Ribbed Socks 2-Pack | Faded Pink - Cream Ribbed Socks 2-Pack | Faded Pink - Cream

Ribbed Socks 2-Pack

$25

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Baby Bib | Faded Pink - Cream Baby Bib | Faded Pink - Cream

Baby Bib

$28

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Baby Onesie | Faded Pink - Cream Baby Onesie | Faded Pink - Cream

Baby Onesie

$45

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Newborn Suit with Snaps | Grey Melange Newborn Suit with Snaps | Grey Melange

Newborn Suit with Snaps

$70

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Baby Blanket | Cream Baby Blanket | Cream

Baby Blanket

$76

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Baby Beanie | Blue Grey - Cream Baby Beanie | Blue Grey - Cream

Baby Beanie

$25

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Baby Onesie | Blue Grey - Cream Baby Onesie | Blue Grey - Cream

Baby Onesie

$45

Color

GOTS certified

Pure, organic and responsibly made.
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Softest Cotton

Gentle on skin, kind to the planet.

Loved by 46k+ Families

Worn, shared, and passed on with care.
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Minimal Design

Unisex, seasonless, easy to combine.