New in - AW24

Meet the GL POP TWILL collection injects the creativity, energy, and playfulness of kids into the established Gray Label essential

Meet the GL POP TWILL collection injects the creativity, energy, and playfulness of kids into the established Gray Label essential line. We are also introducing you to our brand new styles and most-loved essentials in our seasonal colour, Blue Moon and Poppy Red. These designs feature oversized, boxy silhouettes with charming details, perfect for your little one's fall/winter wardrobe.

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GOTS certified

Pure, organic and responsibly made.
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Softest Cotton

Gentle on skin, kind to the planet.

Loved by 46k+ Families

Worn, shared, and passed on with care.
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Minimal Design

Unisex, seasonless, easy to combine.