We are introducing our SS25 Collection, Sky Blue and Cherry – a celebration of sun-kissed days. Designed with the brand’s signature minimalistic aesthetic, the SS25 collection showcases versatile silhouettes.
The sustainable Amsterdam-based children's clothing brand, founded in 2011 by Emily Gray, produces high-quality essential items from the softest cotton. Gray Label's clothing is characterized as timeless and minimalistic. A fresh twist is added to its core collection every season with a handful of new designs for the whole family, available in multiple colours.
The SS25 collection features fun and playful styles. From the sporty Muscle Tee and Short Sleeve Sweater to the casual elegance of the Frill Dress, each piece is designed to mix and match effortlessly.
Colors to love
As we transition from winter to spring, we proudly presents Cherry and a Cherry Stripe in the core collection, followed by the introduction of Sky Blue and a matching stripe later in the season. These vibrant hues evoke the essence of summer and bring a playful charm to any outfit.
About Gray Label
Gray Label was founded in 2011 by Emily Gray and has since taken a special place in the world of children. On the one hand, they are seen as pioneers in sustainable production, on the other hand, they have a strong opinion about products for children: the more room for the child's experience, the better. Without the use of bright colors or prints, but with minimalist, unisex-designed designs, they bring a calming influence to the hectic world of children's fashion. The label exclusively uses 100% organic, GOTS-certified cotton and designs items for children from 0-12 years. In addition to a successful webshop and more than 200 sales points worldwide, you can find the entire Gray Label assortment in the center of Amsterdam, at Huidenstraat 17. Or visit our Restore, at Eerste Constantijn Huygensstraat 31.
