About the New AW24 Collection

About the New AW24 Collection

Once in a blue moon, Gray Label chooses a bright colour for its Autumn/Winter collection. In AW24, a deep and rich blue colour takes center stage. 

Blue Moon 

Biscuit, Grey Melange, Nearly Black and newcomer Blue Moon highlight this Autumn Winter season. The addition of this unique deep blue colour gives Gray Label’s soft muted essential collection a modern and funky twist. 

New Styles

The AW24 kids’ styles feature silhouettes that are recognizable for the brand - oversized and boxy. However, this season, the details are richer. It is a versatile collection with pieces like the Boxy Collar Blouse, Half-Zip Jumer, Sleeveless V-Neck Suit and Cargo Pants that can be styled in various ways, from casual to sporty and from minimalistic to cute, while remaining comfortable. 

For babies, new styles like the Baby Sweater Suit, Pants with Pintucks and Baby Baseball Cardigan feature cute details and practical cuts, allowing parents and parents-to-be to create a versatile and warming fall/winter wardrobe.