Personal letter from Emily

Personal letter from Emily

Hello dearest mothers out there,

After years of creating things for kids, we’ve made something especially for you. I’m so happy, it’s been on my mind for ages and now it’s here: A Gray Label perfume.

The perfume is called Nurture. It is a soft, calming fragrance that reminds a mother to take care of herself while also taking care of her little one.

I had so much pleasure during the creation process, but of course I could never have done this alone. Nurture is developed in cooperation with natural perfume house Abel Odor, a beautiful brand that, similar to Gray Label, creates pure products that enhance rather than cloud ones’ personalities.

Working with Abel led to a very special story, actually. Abel normally works with ‘nose’ Isaac Sinclair, but now his partner, the French perfumer Fanny Grau, was pregnant while this project started. We felt an instant match and Fanny expecting her second son while working on Nurture, made her the perfect ‘nose’ to create the scent.

Fanny selected only the best non-allergenic, natural ingredients, both for the beauty of their scent profile as well as their healing properties. Calming rose, energising orange blossom and ginger for its anti-nausea properties and sandalwood for grounding. The result is amazing. It’s really a perfume created by mothers, for mothers.

I hope you’ll love it too!

With love from Amsterdam.

Emily Gray

Online available at

100% natural eau de parfum. 30ML bottle: €68,-

Gray Label / Abel Nurture Parfum