Huidenstraat 17
Gray Label Store

Discover our store in the shopping heart of Amsterdam. In here we approach parents and children personally, warm and with a sense of humour.

You will find our complete Gray Label collection and carefully selected organic products that are fairly and thoughtfully made. There is also a magazine corner for large and small including a selection of minimalist children's books and international magazines such as MILK. In addition you can nose around for lifestyle products.

A varied and diverse range of brands and products. Always timeless. Always with a focus on sustainability and minimalist design. 

Bring in your preloved Gray Label

A second life starts in our Brandstore.

Bring in the Gray Label pieces your little ones have outgrown. Items should be freshly washed, in good condition, free from stains or damage, and with the care label still attached.

When accepted, you will receive a voucher to shop new Essentials in store.

Opening hours

STORE

Huidenstraat 17
1016 ER Amsterdam
The Netherlands
+31(0)20 786 99 16

Monday 12:00 - 18:00
Tuesday - Saturday 11:00 - 18:00
Sunday 12:00 - 17:00