15 years
The Logo Capsule
We’ve been shaping softness for 15 years. To mark this milestone, we’re doing something new. A bold graphic logo to our most-loved Essentials
Softest Cotton
Minimal Design
Soft-coloured essentials that are easy to mix and match. Made from the best organic cotton available. GOTS certified.
The Essential Series
A series where we ask our friends, the people who inspire us, to share their essential routines, spots, items, and everything else that shapes life with
A series where we ask our friends, the people who inspire us, to share their essential routines, spots, items, and everything else that shapes life with kids.
Huidenstraat 17, Amsterdam
+31(0)20 786 99 16
Discover our store in the shopping heart of Amsterdam. In here we approach parents and children personally, warm and with a sense of humour.
You will find our complete Gray Label collection and carefully selected organic products that are fairly and thoughtfully made. A varied and diverse range of brands and products. Always timeless. Always with a focus on sustainability and minimalist design.
