GOTS Certified
Pure, organic and responsibly made.
Softest Cotton
Gentle on skin, kind to the planet.
Loved by 46k+ Families
Worn, shared, and passed on with care.
Minimal Design
Unisex, seasonless, easy to combine.
The Gift Edit
Everyday Heroes
Gray Label Store
Huidenstraat 17, Amsterdam
+31(0)20 786 99 16
Discover our store in the shopping heart of Amsterdam. In here we approach parents and children personally, warm and with a sense of humour.
You will find our complete Gray Label collection and carefully selected organic products that are fairly and thoughtfully made. A varied and diverse range of brands and products. Always timeless. Always with a focus on sustainability and minimalist design.