For all ages
Spring Arrivals
Discover soft essentials in fresh colours for the new season. Comfortable organic cotton styles made to play, move and be passed on.
Softest Cotton
Minimal Design
Soft-coloured essentials that are easy to mix and match. Made from the best organic cotton available. GOTS certified.
The Essential Series
A series where we ask our friends, the people who inspire us, to share their essential routines, spots, items, and everything else that shapes life with
A series where we ask our friends, the people who inspire us, to share their essential routines, spots, items, and everything else that shapes life with kids.
Huidenstraat 17, Amsterdam
+31(0)20 786 99 16
Discover our store in the shopping heart of Amsterdam. In here we approach parents and children personally, warm and with a sense of humour.
You will find our complete Gray Label collection and carefully selected organic products that are fairly and thoughtfully made. A varied and diverse range of brands and products. Always timeless. Always with a focus on sustainability and minimalist design.
