Newest collab: Gray Label x Novesta

Newest collab: Gray Label x Novesta

Big steps by little minimalists with Novesta

Gray Label teaming up with the iconic heritage shoe brand Novesta is officially a fact. Hereby we present our exclusive line of mono-coloured organic shoes and natural rubber rainboots for children aged 2 to 10.

Gray Label x Novesta

“It was such a pleasure making this cool and timeless line of footwear. We hope kids will enjoy these fundamentals while walking, jumping or running around. It’s for those who dare to take the biggest steps they can.” – Emily Gray.

Gray Label Mustard Rainboot

AW’19: Another kind of minimalism

Minimalistic designs, clean lines and high quality materials, that’s what the AW ’19 collection of shoes and rainboots is all about.

Gray Label Moss Rainboot

Inspired by Gray Label’s colour palette, the ‘mono-coloured’ range of footwear delivers both upper and sole in the seasonal Autumn Winter ’19 tones: Moss, Mustard, Grey Melange and Nearly Black. The rainboot, made from 100% natural rubber, launches in 5 colours, adding Gray Label’s seasonal colour Rustic Clay.

Gray Label Vintage Pink Rainboot

The full line is complimented with Gray Label’s signature off-white herringbone linings and loop with stripe-dot logo on the back. The shoes come in a velcro low- and high-top version, executed in a 100% New Pure Wool upper, 100% Natural Rubber sole and GOTS certified, natural cotton lining. Made in Germany, the high quality of New Pure Wool is assured by keeping the wool away from any processes that are damaging to the fibres - as opposed to shoddy wool.

Stockists:, Gray Label stores, and selected wholesalers worldwide.

Prices: high-top velcro €84,- / low-top velcro € 74,- / rainboots € 49,-

Sizes: EU 24 – 35



Over the time, since the first facility in the 1930’s, Novesta has become one of the last purely European produced brands throughout Europe. Novesta’s unique sneakers, which pair imaginative design with timeless sophistication, are recognizable around the world. For the brand, quality design refers to more than fashion. The brand is dedicated to manufacturing shoes according to the highest environmental standards, that’s why they use materials such as natural rubber and 100% cotton and linen. These materials allow them to produce ecological footwear of the highest quality.


Gray Label was founded by Emily Gray in 2011 and takes a special place in the children’s world since then. They are seen worldwide as a pioneer in sustainable and have a pronounced opinion on products for children: the more space for the child’s unconditioned character, the better. This philosophy reached is reflected in all their product categories, from clothing, bed linen, perfume and accessories. The brand always chooses a relaxed appearance with mature details, without losing the childlike innocence. The Gray Label items are suitable for babies and children aged 0 to 10 year and are all made of 100% GOTS certified organic cotton. Besides a successful webshop and over 200 foreign selling points, Gray Label has been running their own three-story flagship store in the Oude Looiersstraat 44 in Amsterdam.

Timeless essentials. Minimalistic, unisex and sustainable.100% organic and GOTS certified.

Huidenstraat 17, 1016 ER Amsterdam
The Netherlands

More information on the brands clothing line, other product categories, special collaborations and store, please contact: