New in - AW24

Meet the GL POP TWILL collection injects the creativity, energy, and playfulness of kids into the established Gray Label essential

Meet the GL POP TWILL collection injects the creativity, energy, and playfulness of kids into the established Gray Label essential line. We are also introducing you to our brand new styles and most-loved essentials in our seasonal colour, Blue Moon and Poppy Red. These designs feature oversized, boxy silhouettes with charming details, perfect for your little one's fall/winter wardrobe.

-30%
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Baby Pant with Pintucks | Nearly Black Baby Pant with Pintucks | Nearly Black
-30%
Old Fit
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Baby Pants | Blue Moon Baby Pants | Blue Moon
-30%
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Baby Sweater Suit | Biscuit Baby Sweater Suit | Biscuit
-30%
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Baby Sweater Suit | Blue Moon Baby Sweater Suit | Blue Moon
-30%
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Baby Sweater Suit | Grey Melange Baby Sweater Suit | Grey Melange
-30%
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Baby Sweater Suit | Nearly Black Baby Sweater Suit | Nearly Black
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Birthday Sweater | Grey Melange - Blue Moon Birthday Sweater | Grey Melange - Blue Moon
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Birthday Sweater | Grey Melange - Blue Moon Birthday Sweater | Grey Melange - Blue Moon
Quick add + Adding product All available items are in your cart
Birthday Sweater | Grey Melange - Blue Moon Birthday Sweater | Grey Melange - Blue Moon
Quick add + Adding product All available items are in your cart
Birthday Sweater | Grey Melange - Blue Moon Birthday Sweater | Grey Melange - Blue Moon
Quick add + Adding product All available items are in your cart
Birthday Sweater | Grey Melange - Blue Moon Birthday Sweater | Grey Melange - Blue Moon
Quick add + Adding product All available items are in your cart
Birthday Sweater | Grey Melange - Blue Moon Birthday Sweater | Grey Melange - Blue Moon
Quick add + Adding product All available items are in your cart
Birthday Sweater | Grey Melange - Blue Moon Birthday Sweater | Grey Melange - Blue Moon
-30%
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Baby Knitted Legs | Blue Moon Baby Knitted Legs | Blue Moon
-30%
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Baby Knitted Jumper | Blue Moon - Biscuit Baby Knitted Jumper | Blue Moon - Biscuit
-30%
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Baby Knitted Legs | Blue Moon - Biscuit Baby Knitted Legs | Blue Moon - Biscuit

GOTS certified

Pure, organic and responsibly made.
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Softest Cotton

Gentle on skin, kind to the planet.

Loved by 46k+ Families

Worn, shared, and passed on with care.
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Minimal Design

Unisex, seasonless, easy to combine.