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High quality essentials. Timeless and minimalistic. 100% organic and GOTS certified.

High-quality, timeless, minimalistic essentials. Organic and GOTS certified.

Summer

SS26

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Swim NEW

The Logo Capsule

Birthday Sweater

Baby

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Birthday Sweater

IZIPIZI Sunglasses NEW

Toys by Patti Oslo NEW

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Clothing

All baby clothing

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Tops, Sweaters, Cardigans

Pants, Bloomers & Leggings

Newborn

Rompers

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All accessories

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The Logo Capsule

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Essential Collection

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Clothing

All kids clothing

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Birthday Sweater

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Clothing

All clothing

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Track Pants

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Miffy Surprise Mini Lamp

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Crocs NEW

Toys by Patti Oslo NEW

IZIPIZI Sunglasses NEW

Engel Natur Collection

Birthday Sweater

Nurture Perfume

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Baseball Caps

Canvas Shoppers

Age

For Newborns

For Babies

For Kids

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Budget

Under €25

Under €50

Under €100

Gift Cards

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15 yrs

15 years of Gray Label

The story

How we produce

Interview with founder Emily Gray

Interview with Head of Product Ida Heinmert

Our Core Collection

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Sleeveless Dress

£56

Melon - Cream

1-2Y

2-3Y

3-4Y

5-6Y

7-8Y

9-10Y

11-12Y

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Long Ribbed Socks

£11

Gray Melange

15-18 EU

19-22 EU

23-26 EU

27-30 EU

31-34 EU

35-38 EU

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Discover the Essentials

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Track Pants

£53

Buy 3 get 4

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Long Ribbed Socks

£11

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Highlighted products

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Baby Collar Onesie

£37

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Baby Suit with Snaps

£56

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Birthday Sweater

£47

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Dropped Shoulder Tee

£37

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Oversized Tee with Logo

£34

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Sleeveless Dress

£56

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Card - Hello baby

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£3

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Card - Hurray it's your Birthday

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Card - From us to you

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