Step Into The Holidays

This season is about thoughtful gifts and everyday essentials. Shop online or visit our Amsterdam store.

The Gift Edit

New Arrival
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Engel Natur Baby Hooded Overall | Light Grey Melange

Engel Natur Baby Hooded Overall

£91

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The Newborn Essentials | Cream The Newborn Essentials | Cream

The Newborn Essentials

£76

The Digital Gift Card The Digital Gift Card

The Digital Gift Card

£8.95 +
New Arrival
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Engel Natur Baby Sleep Overall with Cuffs | Walnut

Engel Natur Baby Sleep Overall with Cuffs

£51

-30%
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Knitted Beanie | Berry Knitted Beanie | Berry

Knitted Beanie

£23.10

£33
-30%
Old Fit
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Knitted Cardigan RWS | Woody Knitted Cardigan RWS | Woody

Knitted Cardigan RWS

£47.60

£68
-30%
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Canvas Shopper | Berry Canvas Shopper | Berry

Canvas Shopper

£8.40

£14
New Arrival
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Engel Natur Baby Sleep Overall | Natural

Engel Natur Baby Sleep Overall

£46.50

-30%
Old Fit
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Baby Knitted Mittens | Grey Melange Baby Knitted Mittens | Grey Melange

Baby Knitted Mittens

£19.60

£28

“Minimalism is our signature. Sustainability is our standard”

Everyday Heroes

-30%
Old Fit
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Hoodie | Grey Melange Hoodie | Grey Melange

Hoodie

£34.30

£49
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Track Pants | Blue Grey Track Pants | Blue Grey

Track Pants

£44

New Fit
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Leggings | Faded Pink - Cream Leggings | Faded Pink - Cream

Leggings

£33

New Fit
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L/S Tee | Blue Grey - Cream L/S Tee | Blue Grey - Cream

L/S Tee

£29

+1
New Fit
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Oversized Tee | Blue Grey - Cream

Oversized Tee

£28

-30%
Old Fit
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Dropped Shoulder Sweater | Blue Grey Dropped Shoulder Sweater | Blue Grey

Dropped Shoulder Sweater

£30.10

£43
-30%
Old Fit
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Crewneck Tee | White Crewneck Tee | White

Crewneck Tee

£19.60

£28
Selling fast
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Hooded Cardigan with Zip | Pirate Black

Hooded Cardigan with Zip

£76

New Fit
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Dropped Shoulder Sweater | Faded Pink Dropped Shoulder Sweater | Faded Pink

Dropped Shoulder Sweater

£43

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Shorts | Grey Melange Shorts | Grey Melange

Shorts

£34

Gray Label Store

Huidenstraat 17, Amsterdam
+31(0)20 786 99 16

Discover our store in the shopping heart of Amsterdam. In here we approach parents and children personally, warm and with a sense of humour.

You will find our complete Gray Label collection and carefully selected organic products that are fairly and thoughtfully made. A varied and diverse range of brands and products. Always timeless. Always with a focus on sustainability and minimalist design.