Baby clothes by Gray Label

Gray Label stands for stylish, soft, and sustainable baby clothes, specially designed for your little one’s comfort and freedom of movement. Each garment is made from carefully selected organic cotton, ensuring your baby feels good all day long—whether playing, sleeping, or exploring. Whether you’re looking for baby clothes for boys or baby clothes for girls, Gray Label offers minimalist designs in soft, neutral colors that are easy to mix and match for any occasion.

Baby Clothing Collection

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Baby Strickmütze | Blue Moon Baby Strickmütze | Blue Moon
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Baby Strickmütze | Grey Melange Baby Strickmütze | Grey Melange
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Baby Strickjacke | Nearly Black Melange Baby Strickjacke | Nearly Black Melange
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Baby Strickjacke | Blue Moon Baby Strickjacke | Blue Moon
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Baby Drop-Shoulder-Pulli | Blue Grey Baby Drop-Shoulder-Pulli | Blue Grey
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Baby Hose | Blue Grey Baby Hose | Blue Grey
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Gestrickter Pullover für Baby | Biscuit Gestrickter Pullover für Baby | Biscuit
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Baby Strickjacke | Grey Melange Baby Strickjacke | Grey Melange
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Baby Strickmütze | Biscuit Baby Strickmütze | Biscuit

Sustainable baby clothing made from organic cotton

Your baby’s skin is delicate and deserves the very best. That’s why Gray Label uses the highest quality organic cotton, which feels incredibly soft and gentle against sensitive skin. Our clothing is GOTS-certified, which means it is produced sustainably and safely, ensuring a positive impact on both people and the environment. With Gray Label, you’re choosing adorable baby clothes that are not only good for your little one but also for the planet, creating a healthier future for the next generation.

Baby clothes for boys and girls

At Gray Label, you’ll find timeless basics that are perfect for both boys and girls. The designs are deliberately unisex, allowing every piece to be easily combined and passed down to siblings, cousins, or friends. Soft colors like beige, grey, and light pink create a subtle and stylish look that suits any style and occasion. Whether it’s a comfortable pair of trousers, a warm sweater, or a practical bodysuit, you’ll always find something that matches Gray Label’s minimalist aesthetic.

Minimalist design, maximum softness

At Gray Label, simplicity and softness take center stage. Every item in our collection exudes calm and refinement through the use of soft tones and minimalist designs. Our baby clothes are free from loud prints and unnecessary details, making each piece timeless and long-lasting. The minimalist design ensures easy mixing and matching of items, so you can effortlessly create stylish outfits for every day. Additionally, the unisex design means the clothing can be passed down to siblings or friends, making them both practical and sustainable. With Gray Label, you’re choosing softness, simplicity, and style in its purest form.

Tips for washing baby clothes


Baby clothes are worn daily and often need frequent washing. To keep them looking beautiful and soft, it’s important to care for them properly. Follow these simple tips for washing baby clothes:

  • Wash at a maximum of 30°C – Low temperatures help maintain fabric quality and prevent wear and tear, keeping clothes soft and beautiful for longer.
  • Use a mild detergent – Avoid detergents with harsh chemicals or perfumes. A natural, mild detergent is better for your baby’s sensitive skin.
  • Wash inside out – Washing baby clothes inside out protects the outer layer of the fabric and extends its lifespan.
  • Air dry the clothes – Tumble dryers can damage fabrics more quickly. Air drying helps maintain the integrity of the fibers and preserves their shape.
  • Avoid fabric softeners – While they may feel softer initially, fabric softeners can leave residues and reduce the breathability of organic cotton.


With these simple care tips, Gray Label’s adorable baby clothes will stay beautiful, soft, and comfortable for your baby. They can be washed and worn time and again without compromising on quality

Order baby clothes online at Gray Label

Shop the most beautiful baby clothes easily and quickly online at Gray Label. Discover our carefully curated collection of soft, sustainable, and stylish baby clothing that perfectly meets your needs and those of your little one. By choosing our organic cotton and minimalist designs, you’re giving your baby not only comfort but also a timeless look that lasts for years.

Your order is always sustainably packaged and delivered with care to your home. Whether you’re looking for a complete wardrobe, the perfect baby shower gift, or essentials for your baby’s layette, you’ll find exactly what you need at Gray Label.

Make conscious choices for your little one and choose quality, softness, and style. Discover the world of Gray Label today and give your baby the very best, every single day.