What to expect
An inspirational Gray Label Universe of 58M2 in the shopping heart of Amsterdam. Presented with our signature design: mono-colour presentations, graphic lines, logo-based handles and child-sized cupboards. A Universe to find our clothing, shoes, bed linen and accessories. But also areas dedicated to products and collections we created in collaboration with other brands. Simply because we love them.
Emily Gray, founder and creative mind behind Gray Label: “In this space I can show my own collections, but also collaborations, art and products from other designers, whose vision I find inspiring. I also think it is important that the room appeals to children themselves: they should feel comfortable in our clothing but also in our store.”
Gray Label Lifestyle
Get inspired by Gray Label collections and selected additions. There’s a limited collection of artworks, especially created for us by July Adrichem. A magazine corner for grown-ups and little ones, including minimalist children's books and international magazines such as MILK, Kinfolk and Lunch Lady. Bamboo bread boxes and crockery from Ekobo, an Ecobirdy high chair from recycled plastic toys and washable, bpa-free baby bibs from Rommer.
Always timeless, minimalistic and sustainable.
Our wish
Have as many small minimalists as possible enjoying Gray Label for as long as possible.
