Our NEW collection is live now! Shop your favourites here

Location

Language

Gray Label Club

Location

Language

New Arrivals

Back to School Edit
For baby
For kids
For adults

Featured

New Arrivals
Essentials
Baby Giftboxes
Birthday Sweater
IZIPIZI Sunglasses
Toys by Patti Oslo
Gifts
Shop the Look

Clothing

All baby clothing
Suits
Tops, Sweaters, Cardigans
Pants, Bloomers & Leggings
Newborn
Rompers

Accessories

All accessories
Socks & tights
Beanies
Booties
Bibs

Shop AW26 for Baby

Featured

New Arrivals
Back to School Edit NEW
Essentials
The Logo Capsule
Crocs
IZIPIZI Sunglasses
Birthday Sweater
Shop the Look

Clothing

All kids clothing
T-Shirts
Shorts & Skirts
Sweaters
Trousers
Dresses
Leggings

Accessories & Shoes

All accessories
Socks & tights
Baseball Caps
Crocs
Canvas Shoppers

Featured

New Arrivals
Twinning
Gifts
Canvas Shoppers

Clothing

All clothing
Sweaters & Hoodies
Track Pants

Together, in Gray

Featured

Back to School Edit NEW
Baby Giftboxes
Crocs
Miffy Surprise Mini Lamp
Toys by Patti Oslo
IZIPIZI Sunglasses
Engel Natur Collection
Birthday Sweater
Nurture Perfume
Magazines
Baseball Caps
Canvas Shoppers

Age

For Newborns
For Babies
For Kids
For Adults

Budget

Under €25
Under €50
Under €100

Gift Cards

Digital Gift Card

Baby Giftboxes

15 years of Gray Label

The story
How we produce
Interview with founder Emily Gray
Interview with Head of Product Ida Heinmert
Our Core Collection
The Logo Capsule

Read Emily’s story

NEW

New Arrivals

Back to School Edit
For baby
For kids
For adults

Baby

Featured

New Arrivals
Essentials
Baby Giftboxes
Birthday Sweater
IZIPIZI Sunglasses
Toys by Patti Oslo
Gifts
Shop the Look

Clothing

All baby clothing
Suits
Tops, Sweaters, Cardigans
Pants, Bloomers & Leggings
Newborn
Rompers

Accessories

All accessories
Socks & tights
Beanies
Booties
Bibs

Kids

Featured

New Arrivals
Back to School Edit NEW
Essentials
The Logo Capsule
Crocs
IZIPIZI Sunglasses
Birthday Sweater
Shop the Look

Clothing

All kids clothing
T-Shirts
Shorts & Skirts
Sweaters
Trousers
Dresses
Leggings

Accessories & Shoes

All accessories
Socks & tights
Baseball Caps
Crocs
Canvas Shoppers

Adults

Featured

New Arrivals
Twinning
Gifts
Canvas Shoppers

Clothing

All clothing
Sweaters & Hoodies
Track Pants

Gifts

Featured

Back to School Edit NEW
Baby Giftboxes
Crocs
Miffy Surprise Mini Lamp
Toys by Patti Oslo
IZIPIZI Sunglasses
Engel Natur Collection
Birthday Sweater
Nurture Perfume
Magazines
Baseball Caps
Canvas Shoppers

Age

For Newborns
For Babies
For Kids
For Adults

Budget

Under €25
Under €50
Under €100

Gift Cards

Digital Gift Card

15 yrs

15 years of Gray Label

The story
How we produce
Interview with founder Emily Gray
Interview with Head of Product Ida Heinmert
Our Core Collection
The Logo Capsule

Gray Label Club

Our story

Contact

Account

Location:

Spring Staples

Our spring staples, captured by Ina Niehoff. Made for outdoor play and slow seasonal moments.

Quick add + Adding product All available items are in your cart

Baby Sun Hat

€ 32

Featured

Most relevant

Best selling

Alphabetically, A-Z

Alphabetically, Z-A

Price, low to high

Price, high to low

Date, old to new

Date, new to old

Search

Highlighted products

Quick add + Adding product All available items are in your cart

Shorts

€ 39

Quick add + Adding product All available items are in your cart

Oversized Tee

€ 39

Quick add + Adding product All available items are in your cart

Little Friend

€ 9

Quick add + Adding product All available items are in your cart

Oversized Tee

€ 39

Quick add + Adding product All available items are in your cart

Dropped Shoulder Sweater

€ 59

Quick add + Adding product All available items are in your cart

Baseball Cap

€ 26

Join our world

Enjoy 10% off your first order and stay in the loop with news, launches, and surprises.

Shopping cart

You're only € 95,00 EUR away from free shipping

Your cart is empty

Add products to the cart, you can start by checking out the new in collection.

Card

Paper card

€ 3

0 Out of 120 characters

Card

Paper card

€ 3

0 Out of 120 characters

Card

Paper card

€ 3

0 Out of 120 characters

Size guide

About

Our story
Journal
Sustainable practices
Store
Reviews
Careers

Customer Service

Contact
FAQ
Shipping & Returns
Return Portal
Our Care Advice
Size Guide
General terms & conditions
Cookie Settings

Wholesale

Become a Retailer
Where to find Gray Label

Payment methods

Location

Language