High quality essentials. Timeless and minimalistic. 100% organic and GOTS certified.

High-quality, timeless, minimalistic essentials. Organic and GOTS certified.

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Purple Haze

Gray Label's core collection of essentials gets a hint of freshness with the new colour Purple Haze, a soft-greyed lilac

Gray Label's core collection of essentials gets a hint of freshness with the new colour Purple Haze, a soft-greyed lilac shade. From tops to bottoms to accessoires for minimalists of all ages, our essential collection makes a great day-to-day wardrobe, executed in the most soft and comfortable 100% organic cotton fleece and jersey.