Say hello to Faded Pink

Muted, timeless, and easy to wear, quietly standing out while pairing with everything.A shade that feels familiar and new at

Muted, timeless, and easy to wear, quietly standing out while pairing with everything.
A shade that feels familiar and new at the same time.

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Baby Track Pants | Faded Pink Baby Track Pants | Faded Pink
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Newborn Suit with Snaps | Faded Pink Newborn Suit with Snaps | Faded Pink
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Scrunchies | Faded Pink Scrunchies | Faded Pink
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The Newborn Essentials | Faded Pink The Newborn Essentials | Faded Pink
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The Soft Start Set | Faded Pink The Soft Start Set | Faded Pink
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The Everyday Comfort Set | Faded Pink The Everyday Comfort Set | Faded Pink
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The Ultimate Baby Bundle | Faded Pink The Ultimate Baby Bundle | Faded Pink

GOTS certified

Pure, organic and responsibly made.
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Softest Cotton

Gentle on skin, kind to the planet.

Loved by 46k+ Families

Worn, shared, and passed on with care.
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Minimal Design

Unisex, seasonless, easy to combine.