High quality essentials. Timeless and minimalistic. 100% organic and GOTS certified.

High-quality, timeless, minimalistic essentials. Organic and GOTS certified.

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Baby Collection

For the smallest little minimalists in this world, Gray Label is dedicated to create nothing less than ultimate softness. The soft-toned

For the smallest little minimalists in this world, Gray Label is dedicated to create nothing less than ultimate softness. The soft-toned baby wardrobe essentials are designed to fit the needs of newborns and toddlers up to 2 years old. All our baby garments are made from 95% Organic Cotton with 5% Elastane, GOTS certified.

Discover our baby grows, beanies, cardigans, hoodies, pants, accessories and many more.