New in - AW24

Meet the GL POP TWILL collection injects the creativity, energy, and playfulness of kids into the established Gray Label essential

Meet the GL POP TWILL collection injects the creativity, energy, and playfulness of kids into the established Gray Label essential line. We are also introducing you to our brand new styles and most-loved essentials in our seasonal colour, Blue Moon and Poppy Red. These designs feature oversized, boxy silhouettes with charming details, perfect for your little one's fall/winter wardrobe.

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POP Twill Overshirt | Blue Moon POP Twill Overshirt | Blue Moon
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POP Twill Overshirt | Biscuit POP Twill Overshirt | Biscuit
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POP Twill Overshirt | Nearly Black POP Twill Overshirt | Nearly Black
-40%
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POP Twill Trousers | Blue Moon POP Twill Trousers | Blue Moon
-40%
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POP Twill Trousers | Biscuit POP Twill Trousers | Biscuit
-30%
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POP Twill Trousers | Nearly Black POP Twill Trousers | Nearly Black
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POP Short Ribbed Socks | 2-pack | Nearly Black - Blue Moon
-40%
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POP Twill Sleeveless Dress | Blue Moon POP Twill Sleeveless Dress | Blue Moon
-40%
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POP Twill Sleeveless Dress | Biscuit POP Twill Sleeveless Dress | Biscuit
-30%
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POP Twill Sleeveless Dress | Nearly Black POP Twill Sleeveless Dress | Nearly Black
-40%
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POP Twill Suit | Blue Moon POP Twill Suit | Blue Moon
-40%
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POP Twill Suit | Biscuit POP Twill Suit | Biscuit
-30%
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POP Twill Suit | Nearly Black POP Twill Suit | Nearly Black
-40%
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POP Twill Bucket Hat Kids | Blue Moon POP Twill Bucket Hat Kids | Blue Moon
-30%
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POP Twill Bucket Hat Kids | Nearly Black POP Twill Bucket Hat Kids | Nearly Black
-30%
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Knitted Cardigan RWS | Blue Moon Knitted Cardigan RWS | Blue Moon

GOTS certified

Pure, organic and responsibly made.
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Softest Cotton

Gentle on skin, kind to the planet.

Loved by 46k+ Families

Worn, shared, and passed on with care.
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Minimal Design

Unisex, seasonless, easy to combine.