From Apricot to Purple Haze

Every season we launch a new colour to serve as our base theme, and some new designs in addition to
Every season we launch a new colour to serve as our base theme, and some new designs in addition to our never out of stock range of essentials. Always soft-toned, each colour supports the space that the child’s character needs to emerge. This season for the first time, we're introducing two seasonal colours: Purple Haze and Apricot. While both tones mix and match easily and sometimes surprisingly well with our essential colour palette, the transition from a delicate, cool lilac to a tender and warm yellow/orange, translates the seasonal flow moving from chilly moods to sunny vibes.

GOTS certified

Pure, organic and responsibly made.
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Softest Cotton

Gentle on skin, kind to the planet.

Loved by 46k+ Families

Worn, shared, and passed on with care.
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Minimal Design

Unisex, seasonless, easy to combine.