Birthday Collection

We celebrate 15 years of Gray Label! Introducing The Logo Capsule

15 years of Gray Label! Introducing The Logo Capsule

New

SS26

For baby

For kids

For adults

The Logo Capsule

Birthday Sweater

Baby

Featured

New Arrivals

Bestsellers

Essentials

Baby Giftboxes

Birthday Sweater

Crocs NEW

Gifts

Shop the look

Clothing

All baby clothing

Suits

Tops, Sweaters, Cardigans

Pants, Bloomers & Leggings

Newborn

Rompers

Accessories

All accessories

Socks & tights

Beanies

Booties

Kids

Featured

New Arrivals

The Logo Capsule NEW

Crocs NEW

Bestsellers

Essentials

Birthday Sweater

Miffy Surprise Collection

Shop the look

Clothing

All kids clothing

Sweaters

Trousers

T-Shirts

Shorts & Skirts

Dresses

Leggings

Accessories & Shoes

All accessories

Socks & tights

Baseball Caps

Sandals & Crocs

Adults

Featured

New Arrivals

Twinning

Gifts

Canvas Shoppers

Clothing

All clothing

Sweaters & Hoodies

Track Pants

Gifts

Featured

Miffy Surprise Mini Lamp

Baby Giftboxes New

Crocs

Engel Natur Collection

Birthday Sweater

Nurture Perfume

Magazines

Baseball Caps

Age

For Newborns

For Babies

For Kids

For Adults

Budget

Under €25

Under €50

Under €100

Gift Cards

Digital Gift Card

Archive

Archive

Baby

Kids

Adults

All

Our story

Contact

Account

Location:

Birthday Collection

Back in stock

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Strap Sandals

390 kr

Buy 3 get 4

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Long Ribbed Socks

138 kr

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Shorts

447 kr

Buy 3 get 4

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Long Ribbed Socks

138 kr

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Shorts

447 kr

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Track Pants

687 kr

Buy 3 get 4

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Long Ribbed Socks

138 kr

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Track Pants

687 kr

Buy 3 get 4

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Long Ribbed Socks

138 kr

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Ribbed Socks 2-Pack

229 kr

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Ribbed Socks 2-Pack

229 kr

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Baby Beanie

264 kr

+1

Back in stock

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Strap Sandals

390 kr

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Baby Beanie

264 kr

+1

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Baby Beanie

264 kr

+1

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Newborn Suit with Snaps

710 kr

Color

Berry
Black
Blue
Blue Gray
Blue Gray - Cream
Blue Gray, lt
Color Not Applicable
Concrete
Cream
Electric Sunstone
Frappé
Gray Melange
Gray Melange - Berry
Gray Melange - Blue Moon
Gray Melange - Bright Green
Gray Melange - Bright Melon
Gray Melange - Cherry
Gray Melange - Cream
Gray Melange - Melon
Green
Grey
Light Grey Melange
Melon
Melon - Cream
Melon - ONLY GRAY LABEL
Milk Chocolate
Natural
Off White - Black
Peanut
Pink
Stone Gray
Stone Gray - Cream
Stone Gray - Melon
Stone Gray - ONLY GRAY LABEL
Super Confetti
Surprise!
Walnut
White
Woody

Size

Newborn
S
M
L
XL
38
44
50
50-56
62-68
74-80
86-92
15-18 EU
19-22 EU
21 EU
22 EU
22-23 EU
23 EU
23-24 EU
23-26 EU
24 EU
24-25 EU
25 EU
25-26 EU
26 EU
27 EU
27-28 EU
27-30 EU
28 EU
28-29 EU
29 EU
29-30 EU
30 EU
30-31 EU
31-34 EU
32-33 EU
33-34 EU
35-38 EU
0-3M
0-6M
3-6M
6-9M
6-12M
9-12M
12-18M
18-24M
1ML
6ML
50ML
0-1Y
1Y
1-2Y
1-4Y
2Y
2-3Y
2-6Y
3Y
3-4Y
4Y
4-10Y
5Y
5-6Y
6Y
6-12Y
7Y
7-8Y
8Y
9Y
9-10Y
10Y
11-12Y
NB
One size

Product type

Accessories
Bottoms
Dresses
Gift Cards
Legwear
Magazines
Paper Cards
Perfume
Sandals
Set
Suits
Tops
Toys

Featured

Best selling

Alphabetically, A-Z

Alphabetically, Z-A

Price, low to high

Price, high to low

Date, old to new

Date, new to old

GOTS certified
Pure, organic and responsibly made.

Softest Cotton
Gentle on skin, kind to the planet.
Loved by 46k+ Families
Worn, shared, and passed on with care.

Minimal Design
Unisex, seasonless, easy to combine.

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Search

Highlighted products

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Baby Collar Onesie

481 kr

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Baby Suit with Snaps

733 kr

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Birthday Sweater

733 kr

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Dropped Shoulder Tee

481 kr

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Oversized Tee with Logo

447 kr

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Sleeveless Dress

733 kr

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Enjoy 10% off your first order and stay in the loop with news, launches, and surprises.

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Card - Hello baby

Paper card

35 kr

0 Out of 120 characters

Card - Hurray it's your Birthday

Paper card

35 kr

0 Out of 120 characters

Card - From us to you

Paper card

35 kr

0 Out of 120 characters

Size guide

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