Baby Collection

For the smallest little minimalists in this world, Gray Label is dedicated to create nothing less than ultimate softness. The soft-toned

For the smallest little minimalists in this world, Gray Label is dedicated to create nothing less than ultimate softness. The soft-toned baby wardrobe essentials are designed to fit the needs of newborns and toddlers up to 2 years old. All our baby garments are made from 95% Organic Cotton with 5% Elastane, GOTS certified.

Discover our baby grows, beanies, cardigans, hoodies, pants, accessories and many more.

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Baby Track Pants | Berry

Baby Track Pants

458 kr

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Newborn Booties | Cream Newborn Booties | Cream

Newborn Booties

321 kr

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Baby Beanie | Berry - Cream Baby Beanie | Berry - Cream

Baby Beanie

229 kr

+1
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Baby L/S Pocket Tee | Berry

Baby L/S Pocket Tee

447 kr

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Baby Dress w/ Snaps GOTS | Cream Baby Dress w/ Snaps GOTS | Cream

Baby Dress w/ Snaps GOTS

676 kr

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Baby Ribbed Booties | Berry Baby Ribbed Booties | Berry

Baby Ribbed Booties

321 kr

+1
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Baby Beanie | Woody - Cream Baby Beanie | Woody - Cream

Baby Beanie

229 kr

+1
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Baby Raglan Cardigan | Blue Grey Baby Raglan Cardigan | Blue Grey

Baby Raglan Cardigan

504 kr

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Baby L/S Pocket Tee | Woody Baby L/S Pocket Tee | Woody

Baby L/S Pocket Tee

447 kr

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Baby Hooded Suit | Berry Baby Hooded Suit | Berry

Baby Hooded Suit

790 kr

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Newborn Booties | Blue Grey Newborn Booties | Blue Grey

Newborn Booties

321 kr

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Baby Raglan Cardigan | Faded Pink Baby Raglan Cardigan | Faded Pink

Baby Raglan Cardigan

504 kr

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Newborn Booties | Grey Melange Newborn Booties | Grey Melange

Newborn Booties

321 kr

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Baby Suit with Snaps | Woody Baby Suit with Snaps | Woody

Baby Suit with Snaps

664 kr

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Baby Hooded Suit | Grey Melange Baby Hooded Suit | Grey Melange

Baby Hooded Suit

790 kr

New Colour
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Baby Ribbed Booties | Pirate Black Baby Ribbed Booties | Pirate Black

Baby Ribbed Booties

321 kr

+1
Color

GOTS certified

Pure, organic and responsibly made.
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Softest Cotton

Gentle on skin, kind to the planet.

Loved by 46k+ Families

Worn, shared, and passed on with care.
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Minimal Design

Unisex, seasonless, easy to combine.