Available now Gray Label Spring Summer

Available now Gray Label Spring Summer '20

For Spring Summer ‘20, our essentials are accompanied by breezy and swirling seasonals in the new colour Faded Red. This warm and faded out colour is highlighted with essential colours Mustard, Nearly Black and Rustic Clay. Also the colour Moss, introduced in Autumn/Winter 2019, will continue in the range to add an extra dimension to the colour palette. This is Gray Label Spring Summer '20.

S/S20 Gray Label

SS20 Kids Collection

New, seasonal styles like the Pocket Tank Top, Pocket Tee, Relaxed Pocket Trousers, Relaxed Pocket Shorts, Sun Dress, Short Leg Suit and the Head Scarf are made for bold and playful statements. Designed with our signature comfortable fit at the core.

S/S20 Gray Label Miniature

SS20 Miniature Collection

Combine this season’s miniature additions like the new Baby S/S Henley Tee with the seasonal Baby Relaxed Bloomer or Baby Short Salopette, or mix and match striped designs with mono-coloured carry-over essentials like the Baby Sun Hat. Always made from the softest and organic cotton we can find.

S/S20 Gray Label x Novesta

SS20 Gray Label x Novesta

In November ’19 we’ve launched our first line of mono-coloured, organic shoes and rainboots in collaboration with the iconic shoe brand Novesta. This season, the line continues and expands in both new colours and fabric. As a special edition for summer, the high- and low top Velcro uppers are executed in our signature fleece, making up for a perfect match with our clothing line (available from early April). The rainboots see the new seasonal colour Faded Red entering the palette (available directly).

Gray Label UNDIES Collection

SS20 Gray Label Undies – For night and day

Our recently launched UNDIES collection will continue throughout Spring Summer on a never out of stock basis. It offers a complete range of Night- and Underwear styles, easy to mix and match for either colder or warmer days, accommodating the favourite night- and day routines of little minimalists. The collection is made from a rib-knitted blend of organic cotton and recycled elastane and executed in Gray Label’s cream for babies and kids aged 0 to 12.

Gray Label Nurture / THINGS

Gray Label Things

Continuing in the range is Gray Label’s Natural Eau de Parfum for new and expecting mothers ’Nurture’, and our wide range of bed linen and bedding in Gray Label’s colours. Coming March, we will launch our first Children’s book, whereby kids can learn about how clothes are made in a subtle and playful way and that even a T-shirt may also need a little love. Closer to summer, we will launch a special capsule collection. More about this will be shared soon…

Gray Label Store


Throughout the whole season, our brand store at the Huidenstraat in Amsterdam, stocks our complete collection including specially curated items by our founder Emily Gray.

Timeless essentials. Minimalistic, unisex and sustainable. 100% organic and GOTS certified.

Gray Label Store, Huidenstraat 17, Amsterdam.