THE PLAY-SERIES
Art in store by July Adrichem. A unique artwork collection born out of two minds collaborating with similar values, working in different fields.
July Adrichem (1988) is a Dutch artist that focusses on minimalistic shapes. In her artworks, she always seeks for the ultimate balance in an ever changing environment. Many materials and shapes and colours get involved in the process of creating her sculptures. That synchronization process, she says, is what it’s all about.
Emily Gray (1982) is the founder and creative director of Gray Label, a brand with the aim to bring calmness to the world of children’s fashion. By designing easy-to-wear, soft-tone coloured and minimalistic apparel, Gray Label creates a lifestyle in which the purity of a child emerges best. To Emily, children are magical; “the less we mould them, the more they unfold", she says.
The PLAY-series combines July's minimalistic shapes with Gray Label's latest colours and provides a range of artworks that can be mixed and matched or stunningly stand alone. In line with both creative minds, this series leaves space to balance every environment and to unfold what is wished to be seen into it. Art in store: July Adrichem Made with much care and dedication.
Love,
Emily & July
Available in our store in the Huidenstraat and gray-label.com
