Growth Marketeer

Start date: August 2021
32-38 hours per week (p.t/f.t)

Gray Label designs, produces and sells organic children's clothing and accessories. The brand was founded by Emily Gray Ten years ago, with the desire to bring calmness to the hectic world of children’s fashion by designing minimalistic collections in which the purity of a child emerges best. Gray Label strives to integrate sustainable and responsible practices in all their processes. The brand uses organic cotton and works with 100% GOTS certified manufacturers. In addition to a webshop and a flagship store in Amsterdam, Gray Label is being sold in more than 200 stores worldwide. See also

Our e-commerce activities are growing and we need to keep up. For our headquarters we

are looking for a Growth Hacker to join our E-commerce team. You will be operating throughout the whole funnel and helping optimize the complete customer journey. You will be attracting new traffic through a variety of paid and organic channels, analyzing and optimizing website and landing page performance to improve conversion, and implementing and managing marketing automations to activate customers. Besides, you will continuously run experiments, analyze results, report on the outcomes and iterate the process to create sustainable growth based on insights and learnings.

If you recognize yourself in the below personality description and feel enthusiasm to take this opportunity and become part of our organization, contact us for further information and possible next steps.

The ideal candidate

The ideal candidate has a growth mindset and data-driven approach to marketing, experience with operating online advertising channels (Google, YouTube, Facebook and Instagram), an understanding of the marketing funnel, and knowledge on how to optimize the customer journey to achieve the highest possible conversion rates and ROI. 
Besides, you are creative, hands-on and flexible, have lots of motivation and countless new ideas, understand the importance of brand identity, can work independently, and genuinely want to make a difference and help accelerate our growth.

The position is full-time and directly available at our headquarters in Amsterdam. Together with the E-commerce manager you will be responsible to achieve the set targets and online growth.

Responsibilities & tasks

  • Customer research, personal building and defining (new) target audiences;
  • Actively improve and maintain our online marketing activities;
  • Set up new acquisition channels;
  • Activate existing customers through CRM and (email) marketing automation;
  • Set up experiments and A/B tests;
  • Build landing pages and CRO;
  • Analyze data, report learnings and suggest new approaches;
  • Create advertising content
  • Report directly to the Commercial Director


  • Completed HBO-studies (Bachelors degree)
  • Minimum of 2 years experience in growth hacking and digital marketing;
  • Proactive and hands-on mentality;
  • Passioned for data and result driven;
  • Confident, ability to multi-task and work with deadlines;
  • Broad digital skillset;
    • Knowledge on how to create persona's, define and build target audiences and identify customer journey;
    • Basic knowledge of paid advertising platforms (Google Ads and Facebook Business Manager);
    • Basic knowledge of online tools (Google Analytics, Data Studio, Tag Manager, Hotjar, Typeform, Channable, Zapier);
    • Knowledge on how to build landing pages and optimize conversion rate;
    • Experience with setting up A/B tests;
    • Experience with marketing-retention and automation, and familiar with topics such as CRM and CLV;
  • Dutch and/or English language;


  • Challenging position within a young but professional, dynamic and international organization;
  • Flexibility and freedom to perform your job in and outside the office and shop.
  • Welcoming environment, with enthusiastic and motivated colleagues.
  • Competitive salary based on pertinent work experience and knowledge
  • Beautiful office in the centre of Amsterdam

At Gray Label you can count on having an amazing time. Next to working hard together, we celebrate success together. We always strive to improve and we need everybody’s input to do so. Are you the candidate who can and wants to be part of this? In that case we want to meet you! 

Send your motivation letter and CV to