Baby Collection

For the smallest little minimalists in this world, Gray Label is dedicated to create nothing less than ultimate softness. The soft-toned

For the smallest little minimalists in this world, Gray Label is dedicated to create nothing less than ultimate softness. The soft-toned baby wardrobe essentials are designed to fit the needs of newborns and toddlers up to 2 years old. All our baby garments are made from 95% Organic Cotton with 5% Elastane, GOTS certified.

Discover our baby grows, beanies, cardigans, hoodies, pants, accessories and many more.

New Fit
Quick add + Adding product All available items are in your cart
Newborn Booties | Blue Grey Newborn Booties | Blue Grey

Newborn Booties

€ 28

Quick add + Adding product All available items are in your cart
Baby Raglan Cardigan | Faded Pink Baby Raglan Cardigan | Faded Pink

Baby Raglan Cardigan

€ 44

New Fit
Quick add + Adding product All available items are in your cart
Newborn Booties | Grey Melange Newborn Booties | Grey Melange

Newborn Booties

€ 28

New Fit
Quick add + Adding product All available items are in your cart
Baby Suit with Snaps | Woody Baby Suit with Snaps | Woody

Baby Suit with Snaps

€ 58

New Colour
Quick add + Adding product All available items are in your cart
Baby Ribbed Booties | Pirate Black Baby Ribbed Booties | Pirate Black

Baby Ribbed Booties

€ 28

+1
New Fit
Quick add + Adding product All available items are in your cart
Baby Leggings | Woody - Cream

Baby Leggings

€ 32

+2
Quick add + Adding product All available items are in your cart
Baby Raglan Cardigan | Cream Baby Raglan Cardigan | Cream

Baby Raglan Cardigan

€ 44

New Fit
Quick add + Adding product All available items are in your cart
Baby Track Pants | Woody Baby Track Pants | Woody

Baby Track Pants

€ 40

New Fit
Quick add + Adding product All available items are in your cart
Baby Dropped Shoulder Sweater | Faded Pink Baby Dropped Shoulder Sweater | Faded Pink

Baby Dropped Shoulder Sweater

€ 44

+2
Quick add + Adding product All available items are in your cart
Baby Beanie | Faded Pink - Cream Baby Beanie | Faded Pink - Cream

Baby Beanie

€ 20

+1
Quick add + Adding product All available items are in your cart
Newborn Suit with Snaps | Faded Pink Newborn Suit with Snaps | Faded Pink

Newborn Suit with Snaps

€ 56

Quick add + Adding product All available items are in your cart
Ribbed Socks 2-Pack | Faded Pink - Cream Ribbed Socks 2-Pack | Faded Pink - Cream

Ribbed Socks 2-Pack

€ 20

Quick add + Adding product All available items are in your cart
Baby Bib | Faded Pink - Cream Baby Bib | Faded Pink - Cream

Baby Bib

€ 22

+1
Quick add + Adding product All available items are in your cart
Newborn Suit with Snaps | Grey Melange Newborn Suit with Snaps | Grey Melange

Newborn Suit with Snaps

€ 56

Quick add + Adding product All available items are in your cart
Baby Blanket GOTS | Cream Baby Blanket GOTS | Cream

Baby Blanket GOTS

€ 60

Quick add + Adding product All available items are in your cart
Baby Beanie | Blue Grey - Cream Baby Beanie | Blue Grey - Cream

Baby Beanie

€ 20

+1
Color

GOTS certified

Pure, organic and responsibly made.
{{ block.settings.title | escape }} icon

Softest Cotton

Gentle on skin, kind to the planet.

Loved by 46k+ Families

Worn, shared, and passed on with care.
{{ block.settings.title | escape }} icon

Minimal Design

Unisex, seasonless, easy to combine.