Organic apparel for the little minimalist. Friendly for the planet, the ones creating them and the ones wearing them. GOTS certified.

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Our Philosophy

Essential Brand

We create timeless, minimalistic and comfortable collections in which children can be their true selves. See our essentials

New collection

About AW21

Doubling the smallest with the biggest minimalists. Made from the softest 100% organic cotton. GOTS certified.
Read more about the new collection

Collab

GRAY LABEL X HUL LE KES

To further extend the life of tiny garments no longer suitable to rent, we teamed up with Hul le Kes. This resulted in a limited and ultra-sustainable collection of fashionable collector’s items. Each piece is uniquely dyed with natural colours or repaired with beautiful patches and stitches. Limited qualities are available for sale in our RNTD webshop or via hullekes.com. Shop here

CLOTHING RENTAL SERVICE

RNTD

It’s hard to keep up with the growth of the little ones. Before you know it they have outgrown their tiny garments. Gray Label RNTD is our subscription service matching this growth of babies and toddlers up to 2 years. Subscribe and select anything you like. Wear your items without concern until your baby is ready for the next size. Pick, wear, swap, repeat.
Visit the RNTD website

We're in it for the little ones. Their purity, their comfort, their planet.

Our Philosophy

About us

Sustainable Practices

About our practices

GOTS CERTIFICATION

About GOTS

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