

SS25 Collection
We are introducing you to our SS25 Collection, Sky Blue and Cherry – a celebration of sun-kissed days. Designed with the brand’s signature minimalistic aesthetic, the SS25 collection showcases versatile silhouettes.
The SS25 collection features fun and playful styles. From the sporty Muscle Tee and Short Sleeve Sweater to the casual elegance of the Frill Dress, each piece is designed to mix and match effortlessly.

More about Gray Label
We are a sustainable Amsterdam-based children's clothing brand, founded in 2011 by Emily Gray, produces high-quality essential items from the softest cotton. Gray Label's clothing is characterized as timeless and minimalistic. A fresh twist is added to its core collection every season with a handful of new designs for the whole family, available in multiple colours.

Colors to love
As we transition from winter to spring, we proudly presents Cherry and a Cherry Stripe in the core collection, followed by the introduction of Sky Blue and a matching stripe later in the season. These vibrant hues evoke the essence of summer and bring a playful charm to any outfit.