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NEW IN

LAVENDER

NEW IN

FIRST DROP | LAVENDER SHOP HERE

Here's our newest colour Lavender. A soft and fresh shade that matches perfectly with the new energy of this time of the year.

KIDS

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Gray Label's soft toned wardrobe essentials are designed to fit the needs of little minimalists of all ages.

BABY

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For the smallest little minimalists in the world, Gray Label is dedicated to creating nothing less than ultimate softness.

Our core

Essential Collection

Soft-coloured essentials that are easy to mix and match. Made from the best organic cotton available. GOTS certified.

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for night & day

undies & PYJAMAS

Briefs, boxers, sleep joggers, shirts. Made from the softest and lightweight organic rib-cotton. GOTS certified.

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CLOTHING RENTAL SERVICE

RNTD

Gray Label RNTD is our subscription service matching the growth for babies and toddlers up to 2 years. Pick, wear, swap, repeat.

EXPLORE OUR RNTD SERVICE