SS25 Collection

We are introducing you to our SS25 Collection, Sky Blue and Cherry – a celebration of sun-kissed days. Designed with the brand’s signature minimalistic aesthetic, the SS25 collection showcases versatile silhouettes.

The SS25 collection features fun and playful styles. From the sporty Muscle Tee and Short Sleeve Sweater to the casual elegance of the Frill Dress, each piece is designed to mix and match effortlessly.

New in

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Muscle Tee GOTS | Blue Grey - Cream Muscle Tee GOTS | Blue Grey - Cream
-40%
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Frill Dress GOTS | Cherry Frill Dress GOTS | Cherry
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Short Sleeve Sweater GOTS | Sky Short Sleeve Sweater GOTS | Sky
-40%
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Long Shorts GOTS | Grey Melange Long Shorts GOTS | Grey Melange
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Pull-on Jersey Trousers GOTS | Sky Pull-on Jersey Trousers GOTS | Sky
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Baby Bloomer | Cherry Baby Bloomer | Cherry
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Baby Pants w/ Frontseams GOTS | Sky Baby Pants w/ Frontseams GOTS | Sky
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Short Sleeve Sweater GOTS | Cherry Short Sleeve Sweater GOTS | Cherry
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Cropped
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Boxy Collar Top GOTS | Blue Grey Boxy Collar Top GOTS | Blue Grey
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Birthday Sweater | Grey Melange - Cherry Birthday Sweater | Grey Melange - Cherry
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Baby Dropped Shoulder Sweater | Cherry Baby Dropped Shoulder Sweater | Cherry
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Baby Ribbed Booties | Sky Baby Ribbed Booties | Sky
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Baby Suit w/ Back Seam GOTS | Sky - Cream Baby Suit w/ Back Seam GOTS | Sky - Cream
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Muscle Tee GOTS | Grey Melange - Cream Muscle Tee GOTS | Grey Melange - Cream
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Baby Top GOTS | Cherry Baby Top GOTS | Cherry
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Elasticated Shorts GOTS | Blue Grey Elasticated Shorts GOTS | Blue Grey
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Elasticated Shorts GOTS | Sky - Off White Elasticated Shorts GOTS | Sky - Off White
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Muscle Tee GOTS | Cherry - Off White Muscle Tee GOTS | Cherry - Off White
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POP Short Ribbed Socks | 2-pack | Cherry - Sky POP Short Ribbed Socks | 2-pack | Cherry - Sky
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Shorts | Sky Shorts | Sky

More about Gray Label

We are a sustainable Amsterdam-based children's clothing brand, founded in 2011 by Emily Gray, produces high-quality essential items from the softest cotton. Gray Label's clothing is characterized as timeless and minimalistic. A fresh twist is added to its core collection every season with a handful of new designs for the whole family, available in multiple colours.

Colors to love

As we transition from winter to spring, we proudly presents Cherry and a Cherry Stripe in the core collection, followed by the introduction of Sky Blue and a matching stripe later in the season. These vibrant hues evoke the essence of summer and bring a playful charm to any outfit.