Community Manager

Start date: Feb / March 2023
32/38 hours per week (p.t./f.t)

Role

Gray Label is a minimalist and organic essentials brand for children aged 0-12 years. Gray Label aims at bringing calmness to the world of children’s fashion by designing minimalistic collections in which the purity of the a child emerges best. We work hard to integrate sustainable and responsible practices into everything we do. Our label is proud to be 100% organic and GOTS certified. Our collection consists of print-free, soft-tone, unisex essentials. Beside a year-round collection of essentials, we launch two small seasonal capsule collections a year.

From Feb/March we are looking for a Community Manager. In this position you act as the face and voice of Gray Label within our community. You have a key role in further expanding Gray Label’s brand presence and bringing our brand story and fundamentals to life.

You will build a strong and active community of parents and parents to be on a global scale but especially focused on Benelux, DACH and the USA.

You will actively work together with our Head of Marketing and Ecommerce team and you will have a central role in a team of freelance content creators that you can create yourself.

Responsibilities (not limited to)

• Manage social media accounts (strategy, planning, consumer engagement)
• Expand to new Social Media channels (strategy)
• Create engaging and diverse social media / marketing content
• Execute and monitor all Social Media posts and campaigns
• Write social media copy
• Active consumer engagement and Provide Community Feedback
• Responsible for small social media collaborations (branded content)
• Ambassador/influencer marketing (gifting and content creation)
• Initiate, organize and host community events
• Manage network of creators

Ideal candidate

•  3+ years experience in a communications or PR role
• Ability to develop creative and engaging content
• Exceptional written and oral communication skills
• Good network of creators
• Proactive and independent
• Energetic team player

Benefits

• You will become part of an ambitious team with a big love for the brand.
• Challenging position within a young but professional, dynamic, and international organization
• Competitive salary based on pertinent work experience and knowledge.
• Beautiful office in the center of Amsterdam
• A personal discount on the Gray Label collection

We have big ambitions for the coming years in which you have a key role. You are able to shape the role and grow with us. Are you the candidate who wants to be part of our adventure? In that case we would love to meet you!

Send your motivation letter and CV to linda@gray-label.com