{"title":"Noonchi Organic Play Dough","description":"\u003cp\u003eNoonchi is soft, colourful play dough, handmade in Latvia from organic ingredients of food quality. It is free from toxins, fully compostable and dries out very slowly. Choose a single cup or a set of six colours, perfect as a gift.\u003c\/p\u003e","products":[{"product_id":"noonchi-organics-play-dough-bubblegum","title":"Noonchi Organics Play Dough | Bubblegum","description":"A soft, playful pink inspired by classic bubble gum. Light and sweet, with a nostalgic simplicity – and every cup is topped with a little red clay heart. Also part of the Signature Set 02.\u003cbr\u003e\r\n\u003cbr\u003e\r\n• 100 g cup with an easy-to-open screw lid\u003cbr\u003e\r\n• Handmade in small batches in Latvia from organic, food-grade ingredients\u003cbr\u003e\r\n• Non-toxic, water-soluble and fully compostable\u003cbr\u003e\r\n• Free from borax, sulphates, PEGs, mineral oils, palm oil and fillers\u003cbr\u003e\r\n• Dries out very slowly – simply refresh with a little water\u003cbr\u003e\r\n• Easy to clean off surfaces and clothing\u003cbr\u003e\r\n ","brand":"3rd Party","offers":[{"title":"Bubblegum \/ Onze Size","offer_id":55677366600009,"sku":"TOY272-545-Onze Size","price":6.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0108\/9883\/3489\/files\/Bubblegum_Noonchi_217ae9f4-ac71-423a-81a0-0ef5ffe57fa2.jpg?v=1792491278"},{"product_id":"noonchi-organics-play-dough-periwinkle-purple","title":"Noonchi Organics Play Dough | Periwinkle Purple","description":"Like a thunderstorm in May or October: a soft, muted blue-grey with a cool undertone. Low in saturation, calmly dramatic, grounded and just a little melancholic. Also available in the Botanical Set 03.\u003cbr\u003e\r\n\u003cbr\u003e\r\n• 100 g cup with an easy-to-open screw lid\u003cbr\u003e\r\n• Handmade in small batches in Latvia from organic, food-grade ingredients\u003cbr\u003e\r\n• Non-toxic, water-soluble and fully compostable\u003cbr\u003e\r\n• Free from borax, sulphates, PEGs, mineral oils, palm oil and fillers\u003cbr\u003e\r\n• Dries out very slowly – simply refresh with a little water\u003cbr\u003e\r\n• Easy to clean off surfaces and clothing","brand":"3rd Party","offers":[{"title":"Periwinkle Purple \/ Onze Size","offer_id":55677366632777,"sku":"TOY272-267-Onze Size","price":6.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0108\/9883\/3489\/files\/Periwinkle_Purple_Noonchi_8eaae43b-fdde-4c46-98b8-bf66d1f47de1.jpg?v=1792491257"},{"product_id":"noonchi-organics-play-dough-zebra-gray","title":"Noonchi Organics Play Dough | Zebra Gray","description":"Meet Suzy the Zebra: a wise old grandma with black-and-white striped skin, a lifetime of experience and a very colourful outlook on life. A soft grey cup with zebra stripes and a touch of glitter. The glitter is water-soluble, biodegradable and easy to wash off. Also part of the Animalistic Set 04.\u003cbr\u003e\r\n\u003cbr\u003e\r\n• 100 g cup with an easy-to-open screw lid\u003cbr\u003e\r\n• Handmade in small batches in Latvia from organic, food-grade ingredients\u003cbr\u003e\r\n• Non-toxic, water-soluble and fully compostable\u003cbr\u003e\r\n• Free from borax, sulphates, PEGs, mineral oils, palm oil and fillers\u003cbr\u003e\r\n• Dries out very slowly – simply refresh with a little water\u003cbr\u003e\r\n• Easy to clean off surfaces and clothing","brand":"3rd Party","offers":[{"title":"Zebra Gray \/ Onze Size","offer_id":55677366763849,"sku":"TOY272-565-Onze Size","price":9.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0108\/9883\/3489\/files\/Zebra_Grey_Noonchi_2afb1a7d-a00e-45a2-8d4e-3397e0addd64.jpg?v=1792491293"},{"product_id":"noonchi-organics-play-dough-mint-green","title":"Noonchi Organics Play Dough | Mint Green","description":"The colour that captures Noonchi best – if the makers could only make one shade of play dough, it would be this one. A fresh green with a soft, slightly neon glow, combined with a matte, light and airy texture that suits it perfectly.\u003cbr\u003e\r\n\u003cbr\u003e\r\n• 100 g cup with an easy-to-open screw lid\u003cbr\u003e\r\n• Handmade in small batches in Latvia from organic, food-grade ingredients\u003cbr\u003e\r\n• Non-toxic, water-soluble and fully compostable\u003cbr\u003e\r\n• Free from borax, sulphates, PEGs, mineral oils, palm oil and fillers\u003cbr\u003e\r\n• Dries out very slowly – simply refresh with a little water\u003cbr\u003e\r\n• Easy to clean off surfaces and clothing","brand":"3rd Party","offers":[{"title":"Mint Green \/ Onze Size","offer_id":55677366829385,"sku":"TOY272-331-Onze Size","price":6.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0108\/9883\/3489\/files\/Mint_Noonchi_c1adf5ad-01d5-4656-9fae-10f70362238b.jpg?v=1792491273"},{"product_id":"noonchi-organics-play-dough-lavender","title":"Noonchi Organics Play Dough | Lavender","description":"A calm, dusty take on vivid purple. Depending on the light, it can even look like a pale, greyish blue. Cool, muted and soothing – a shade that brings a quiet, relaxed feel to the play table. Also available in the Botanical Set 03.\u003cbr\u003e\r\n\u003cbr\u003e\r\n• 100 g cup with an easy-to-open screw lid\u003cbr\u003e\r\n• Handmade in small batches in Latvia from organic, food-grade ingredients\u003cbr\u003e\r\n• Non-toxic, water-soluble and fully compostable\u003cbr\u003e\r\n• Free from borax, sulphates, PEGs, mineral oils, palm oil and fillers\u003cbr\u003e\r\n• Dries out very slowly – simply refresh with a little water\u003cbr\u003e\r\n• Easy to clean off surfaces and clothing","brand":"3rd Party","offers":[{"title":"Lavender \/ Onze Size","offer_id":55677366894921,"sku":"TOY272-216-Onze Size","price":6.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0108\/9883\/3489\/files\/Lavender_Noonchi_46def839-b2a6-4b87-8f14-2b25ead64839.jpg?v=1792491262"},{"product_id":"noonchi-organics-play-dough-cutie-cloud-rainbow","title":"Noonchi Organics Play Dough | Cutie Cloud Rainbow","description":"No rainbow without rain! A peach base with a rainbow of eight Noonchi Signature colours, topped with a light-blue kawaii cloud with eyes, a smile and pink cheeks. Bio-glitter gives it a magical finish. A real fantasy centrepiece that brings together the full palette of Sets 01–04.\u003cbr\u003e\r\n\u003cbr\u003e\r\n• 100 g cup with an easy-to-open screw lid\u003cbr\u003e\r\n• Handmade in small batches in Latvia from organic, food-grade ingredients\u003cbr\u003e\r\n• Non-toxic, water-soluble and fully compostable\u003cbr\u003e\r\n• Free from borax, sulphates, PEGs, mineral oils, palm oil and fillers\u003cbr\u003e\r\n• Dries out very slowly – simply refresh with a little water\u003cbr\u003e\r\n• Easy to clean off surfaces and clothing","brand":"3rd Party","offers":[{"title":"Cutie Cloud Rainbow \/ Onze Size","offer_id":55677366927689,"sku":"TOY272-992-Onze Size","price":12.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0108\/9883\/3489\/files\/Cutie_Cloud_Rainbow_Noonchi_10a3bde0-e055-484a-bbf8-210130cf5c0c.jpg?v=1792491298"},{"product_id":"noonchi-organics-play-dough-set-04","title":"Noonchi Organics Play Dough | Set 04","description":"A cheerful summer set that takes you into African wildlife, with six warm, intense colours and cute animal prints. Contains: Goodwin the Giraffe (beige), Meow (brown), Suzy the Zebra (grey), Electric Mint (fresh neon green), Cantaloupe (soft neon peach) and Purple Macaw (purple). Giraffe, zebra and macaw contain biodegradable glitter. Limited edition.\u003cbr\u003e\r\n\u003cbr\u003e\r\n• 6 cups of 100 g (600 g in total), delivered in a box\u003cbr\u003e\r\n• Each cup has an easy-to-open screw lid\u003cbr\u003e\r\n• Handmade in Latvia from organic, food-grade ingredients\u003cbr\u003e\r\n• Non-toxic, water-soluble and fully compostable\u003cbr\u003e\r\n• Dries out very slowly – simply refresh with a little water\u003cbr\u003e\r\n• Easy to clean off surfaces and clothing","brand":"3rd Party","offers":[{"title":"Set 04 \/ Onze Size","offer_id":55677367091529,"sku":"TOY272-995-Onze Size","price":42.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0108\/9883\/3489\/files\/Set_4_Noonchi_2_37102a19-bdc7-4d3c-9b16-1962f235ece1.jpg?v=1792491267"},{"product_id":"noonchi-organics-play-dough-very-peri-purple","title":"Noonchi Organics Play Dough | Very Peri Purple","description":"Like a thunderstorm in May or October: a soft, muted blue-grey with a cool undertone. Low in saturation, calmly dramatic, grounded and just a little melancholic. Also available in the Botanical Set 03.\u003cbr\u003e\r\n\u003cbr\u003e\r\n• 100 g cup with an easy-to-open screw lid\u003cbr\u003e\r\n• Handmade in small batches in Latvia from organic, food-grade ingredients\u003cbr\u003e\r\n• Non-toxic, water-soluble and fully compostable\u003cbr\u003e\r\n• Free from borax, sulphates, PEGs, mineral oils, palm oil and fillers\u003cbr\u003e\r\n• Dries out very slowly – simply refresh with a little water\u003cbr\u003e\r\n• Easy to clean off surfaces and clothing","brand":"3rd Party","offers":[{"title":"Very Peri Purple \/ Onze Size","offer_id":55677367419209,"sku":"TOY272-264-Onze Size","price":6.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0108\/9883\/3489\/files\/Very_Peri_Purple_Noonchi_cc8b8c98-71b2-4fd2-a60e-49e75ff0f203.jpg?v=1792491244"},{"product_id":"noonchi-organics-play-dough-golden","title":"Noonchi Organics Play Dough | Golden","description":"An endlessly festive cup: a banana-yellow base covered in golden, biodegradable glitter. Noonchi's best-selling gold cup, made for crowns, treasure and party cakes. Good to know: thanks to its rich gold colour, this is the only Noonchi cup that can leave a little colour on hands and tables.\u003cbr\u003e\r\n\u003cbr\u003e\r\n• 100 g cup with an easy-to-open screw lid\u003cbr\u003e\r\n• Handmade in small batches in Latvia from organic, food-grade ingredients\u003cbr\u003e\r\n• Non-toxic, water-soluble and fully compostable\u003cbr\u003e\r\n• Free from borax, sulphates, PEGs, mineral oils, palm oil and fillers\u003cbr\u003e\r\n• Dries out very slowly – simply refresh with a little water\u003cbr\u003e\r\n• Easy to clean off surfaces and clothing","brand":"3rd Party","offers":[{"title":"Golden \/ Onze Size","offer_id":55677367583049,"sku":"TOY272-416-Onze Size","price":12.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0108\/9883\/3489\/files\/Golden_Noonchi_8bfb4660-98ef-4300-95b8-672940a93c97.jpg?v=1792491289"},{"product_id":"noonchi-organics-play-dough-meow-brown","title":"Noonchi Organics Play Dough | Meow Brown","description":"A long-time Noonchi bestseller and the very first cup in the animal print series. An earthy ochre-brown base with tiger stripes in sunset orange and black, built up entirely by hand – so every cup is one of a kind. Also part of the Signature Set 02 and the Animalistic Set 04.\u003cbr\u003e\r\n\u003cbr\u003e\r\n• 100 g cup with an easy-to-open screw lid\u003cbr\u003e\r\n• Handmade in small batches in Latvia from organic, food-grade ingredients\u003cbr\u003e\r\n• Non-toxic, water-soluble and fully compostable\u003cbr\u003e\r\n• Free from borax, sulphates, PEGs, mineral oils, palm oil and fillers\u003cbr\u003e\r\n• Dries out very slowly – simply refresh with a little water\u003cbr\u003e\r\n• Easy to clean off surfaces and clothing","brand":"3rd Party","offers":[{"title":"Meow Brown \/ Onze Size","offer_id":55677367845193,"sku":"TOY272-482-Onze Size","price":9.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0108\/9883\/3489\/files\/Meow_Brown_Noonchi_e8abcccd-8655-43da-94ab-2b5a0f8f676c.jpg?v=1792491250"},{"product_id":"noonchi-organics-play-dough-giraffe-beige","title":"Noonchi Organics Play Dough | Giraffe Beige","description":"Meet Goodwin the Giraffe: a carefully blended, muted beige with a quirky giraffe design and a touch of sparkle. According to the makers, this cup is the very essence of Noonchi. The glitter is water-soluble, biodegradable and easy to wash off. Also part of the Animalistic Set 04.\u003cbr\u003e\r\n\u003cbr\u003e\r\n• 100 g cup with an easy-to-open screw lid\u003cbr\u003e\r\n• Handmade in small batches in Latvia from organic, food-grade ingredients\u003cbr\u003e\r\n• Non-toxic, water-soluble and fully compostable\u003cbr\u003e\r\n• Free from borax, sulphates, PEGs, mineral oils, palm oil and fillers\u003cbr\u003e\r\n• Dries out very slowly – simply refresh with a little water\u003cbr\u003e\r\n• Easy to clean off surfaces and clothing","brand":"3rd Party","offers":[{"title":"Giraffe Beige \/ Onze Size","offer_id":55677367943497,"sku":"TOY272-483-Onze Size","price":9.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0108\/9883\/3489\/files\/Giraffe_Beige_Noonchi_3027dbc5-9781-42b6-a4ab-b92996151a6f.jpg?v=1792491237"},{"product_id":"noonchi-organics-play-dough-set-03","title":"Noonchi Organics Play Dough | Set 03","description":"Six muted, soft shades that capture the calm feeling of spring turning into summer, and summer slowly drifting into autumn. Contains: Sage Mossy Green, Blush Pale Pink, Lavender Humble Purple, Periwinkle Thunder Blue, Dijon Mustard Yellow and Terracotta Clay Court.\u003cbr\u003e\r\n\u003cbr\u003e\r\n• 6 cups of 100 g (600 g in total), delivered in a box\u003cbr\u003e\r\n• Each cup has an easy-to-open screw lid\u003cbr\u003e\r\n• Handmade in Latvia from organic, food-grade ingredients\u003cbr\u003e\r\n• Non-toxic, water-soluble and fully compostable\u003cbr\u003e\r\n• Dries out very slowly – simply refresh with a little water\u003cbr\u003e\r\n• Easy to clean off surfaces and clothing\u003cbr\u003e\r\n ","brand":"3rd Party","offers":[{"title":"Set 03 \/ Onze Size","offer_id":55677367976265,"sku":"TOY272-994-Onze Size","price":36.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0108\/9883\/3489\/files\/Set_3_Noonchi_2_e42aa750-cffc-4299-8905-e1feca01b37f.jpg?v=1792491282"},{"product_id":"noonchi-organics-play-dough-set-01","title":"Noonchi Organics Play Dough | Set 01","description":"Noonchi's vibrant Signature collection: six light and deep shades, chosen for their subtle, refined nuances and finished in soft, matte tones. Contains: Yelo Yellow, Blooming Pink, Electric Mint, Viva Magenta, Mustard Ochre and Very Peri Purple.\u003cbr\u003e\r\n\u003cbr\u003e\r\n• 6 cups of 100 g (600 g in total), delivered in a box\u003cbr\u003e\r\n• Each cup has an easy-to-open screw lid\u003cbr\u003e\r\n• Handmade in Latvia from organic, food-grade ingredients\u003cbr\u003e\r\n• Non-toxic, water-soluble and fully compostable\u003cbr\u003e\r\n• Dries out very slowly – simply refresh with a little water\u003cbr\u003e\r\n• Easy to clean off surfaces and clothing","brand":"3rd Party","offers":[{"title":"Set 01 \/ Onze Size","offer_id":55677368074569,"sku":"TOY272-993-Onze Size","price":36.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0108\/9883\/3489\/files\/Set_1_Noonchi_2_84fbb753-4664-496c-a58c-58341a850887.jpg?v=1792491303"}],"url":"https:\/\/gray-label.com\/en-us\/collections\/noonchi-organic-play-dough.oembed","provider":"Gray Label","version":"1.0","type":"link"}