SS25 Collection

We are introducing you to our SS25 Collection, Sky Blue and Cherry – a celebration of sun-kissed days. Designed with the brand’s signature minimalistic aesthetic, the SS25 collection showcases versatile silhouettes.

The SS25 collection features fun and playful styles. From the sporty Muscle Tee and Short Sleeve Sweater to the casual elegance of the Frill Dress, each piece is designed to mix and match effortlessly.

New in

New Arrival
Quick add + Adding product All available items are in your cart
Muscle Tee GOTS | Blue Grey - Cream Muscle Tee GOTS | Blue Grey - Cream
New Arrival
Quick add + Adding product All available items are in your cart
Frill Dress GOTS | Cherry Frill Dress GOTS | Cherry
New Arrival
Quick add + Adding product All available items are in your cart
Short Sleeve Sweater | Sky Short Sleeve Sweater | Sky
New Arrival
Quick add + Adding product All available items are in your cart
Long Shorts | Grey Melange Long Shorts | Grey Melange
New Arrival
Quick add + Adding product All available items are in your cart
Pull-on Jersey Trousers | Sky Pull-on Jersey Trousers | Sky
New Arrival
Quick add + Adding product All available items are in your cart
Baby Bloomer | Cherry Baby Bloomer | Cherry
New Arrival
Quick add + Adding product All available items are in your cart
Baby Pintuck Suit | Grey Melange Baby Pintuck Suit | Grey Melange
New Arrival
Quick add + Adding product All available items are in your cart
Baby Pants w/ Frontseams | Sky Baby Pants w/ Frontseams | Sky
New Arrival
Quick add + Adding product All available items are in your cart
Short Sleeve Sweater | Cherry Short Sleeve Sweater | Cherry
Cropped
New Arrival
Quick add + Adding product All available items are in your cart
Boxy Collar Top | Blue Grey Boxy Collar Top | Blue Grey
New Arrival
Quick add + Adding product All available items are in your cart
Birthday Sweater | Grey Melange - Cherry Birthday Sweater | Grey Melange - Cherry
New Arrival
Quick add + Adding product All available items are in your cart
Baby Dropped Shoulder Sweater | Cherry Baby Dropped Shoulder Sweater | Cherry
New Arrival
Quick add + Adding product All available items are in your cart
Baby Ribbed Booties | Sky Baby Ribbed Booties | Sky
New Arrival
Quick add + Adding product All available items are in your cart
Baby Suit w/ Back Seam | Sky - Cream Baby Suit w/ Back Seam | Sky - Cream
New Arrival
Quick add + Adding product All available items are in your cart
Muscle Tee GOTS | Grey Melange - Cream Muscle Tee GOTS | Grey Melange - Cream
New Arrival
Quick add + Adding product All available items are in your cart
Baby Top | Cherry Baby Top | Cherry
New Arrival
Quick add + Adding product All available items are in your cart
Elasticated Shorts GOTS | Blue Grey Elasticated Shorts GOTS | Blue Grey
New Arrival
Quick add + Adding product All available items are in your cart
Elasticated Shorts GOTS | Sky - Off White Elasticated Shorts GOTS | Sky - Off White
New Arrival
Quick add + Adding product All available items are in your cart
Muscle Tee GOTS | Cherry - Off White Muscle Tee GOTS | Cherry - Off White
New Arrival
Quick add + Adding product All available items are in your cart
POP Short Ribbed Socks | 2-pack | Cherry - Sky POP Short Ribbed Socks | 2-pack | Cherry - Sky
New Arrival
Quick add + Adding product All available items are in your cart
Shorts | Sky Shorts | Sky

More about Gray Label

We are a sustainable Amsterdam-based children's clothing brand, founded in 2011 by Emily Gray, produces high-quality essential items from the softest cotton. Gray Label's clothing is characterized as timeless and minimalistic. A fresh twist is added to its core collection every season with a handful of new designs for the whole family, available in multiple colours.

Colors to love

As we transition from winter to spring, we proudly presents Cherry and a Cherry Stripe in the core collection, followed by the introduction of Sky Blue and a matching stripe later in the season. These vibrant hues evoke the essence of summer and bring a playful charm to any outfit.