Organic apparel for the little minimalist. Friendly for the planet, the ones creating them and the ones wearing them. GOTS certified.

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Gray Label x Smallable

BACK TO SCHOOL

We teamed up with the iconic online family store Smallable.com. Inspired by our shared love for the world of children we curated a Back to School capsule collection, dedicated to this exciting time of the year. Shop now

SPRING SUMMER '20

MINIATURE COLLECTION

Ultimate softness to make the smallest little minimalists as comfortable as possible. Combine this season’s miniature additions like the new Baby S/S Henley Tee with the Baby Relaxed Bloomer or Baby Short Salopette.
Shop Miniature

SPRING SUMMER '20

KIDS COLLECTION

Timeless, minimalistic and easy-to-wear essentials in which children can be their true selves. This season, breezy and swirling seasonals in the new colour Faded Red are at the core.
Shop Kids

For night and day

Undies

Soft to skin tops and bottoms, accommodating the favourite day- and night routines of little minimalists. The styles of the night- and underwear collection are made to mix and match easily.
Shop Undies

SPRING SUMMER '20

FOOTWEAR COLLECTION

Enabling big steps from little minimalists. We teamed-up with the iconic shoe brand Novesta. Joint mission: an exclusive line of mono-coloured organic shoes and natural rubber rainboots.
Shop GL x Novesta

CLOTHING SUBSCRIPTION SERVICE

RNTD

It’s hard to keep up with the growth of the little ones. Before you know it they have outgrown their tiny garments.
Gray Label RNTD is our subscription service matching this growth of babies and toddlers up to 2 years. Subscribe and select anything you like. Wear your items without concern until your baby is ready for the next size. Pick, wear, swap, repeat.
Visit RNTD site

We're in it for the little ones. Their purity, their comfort, their planet.

OUR PHILOSOPHY

About our story

Sustainable practices

About our practices

GOTS CERTIFICATION

About GOTS