“Children are central to everything we do, and so is the world they live in too”.

Read our story
Our core

Essential Collection

We create timeless, minimalistic and comfortable collections in which children can be their true selves. No teddies or prints, just soft-tone-coloured essentials that are easy to mix and match, made from the best organic cotton available. GOTS certified.
See the collection

Capsule collection

Twinning

Due to previous season’s great demand, the capsule collection for grown-ups returns in new colour Purple Haze, together with Nearly Black and Grey Melange. Doubling up unisex and lounge-friendly styles for babies, kids and adults, makes twinning in spring summer a special family thing again.

Shop here

CLOTHING RENTAL SERVICE

RNTD

It’s hard to keep up with the growth of the little ones. Before you know it they have outgrown their tiny garments. Gray Label RNTD is our subscription service matching this growth of babies and toddlers up to 2 years. Subscribe and select anything you like. Wear your items without concern until your baby is ready for the next size. Pick, wear, swap, repeat.
Visit the RNTD website

We're in it for the little ones. Their purity, their comfort, their planet.

Our Philosophy

About us

Sustainable Practices

About our practices

GOTS CERTIFICATION

About GOTS

Shopping cart

Close cart